Video production and motion graphics that keep up with your calendar

The problem with video for most companies

Video now sits in every channel a buyer sees: the ad, the social feed, the sales deck, the website, the product page. Most companies still buy it the old way, one project at a time, from a studio that needs a fresh brief, a new quote and a month of lead time for each piece.

The result is a gap. Marketing needs twenty cuts a month and gets four. A product launch waits on an explainer. A good recording sits unused on a drive because nobody has time to edit it. Quality drops when the volume goes up, or the volume never goes up at all.

We set video up as a running service instead. The format list, the turnaround and the review steps are agreed once, so each new piece starts from a known standard instead of a blank page.

What we make

Motion graphics deserve a word of their own. Moving type, icons, charts and illustrated scenes let you explain a pricing model, a medical procedure or a software feature without a camera, an actor or a location. They are quick to update when a number or a screen changes, and they translate cleanly into other languages, which is why most of our recurring work mixes filmed footage with motion design.

• Short-form video and reels for Instagram, TikTok, YouTube Shorts and LinkedIn, cut to each platform's format
• Brand films and launch videos that explain who you are and why it matters
• Motion graphics: animated titles, data and charts, product callouts, logo animation and social templates
• Animated explainers for products, services and processes that are hard to show on camera
• Ad creative in sets, so your media buyer has variations to test
• Managed editing teams for brands that publish every week
• Live broadcast for events, tournaments, launches and online shows

What we need from you to start

A short brief, your logo files, brand colors and fonts, and any footage, product images or past videos you would like us to build on. If you do not have brand guidelines yet, we write a simple one-page version with you first, so every piece looks like it came from the same company.

We go through the assets with you on the first call, agree the formats and delivery dates in writing, and tell you plainly if a shoot is needed or if the job can be built from what you already have.

How a video project runs: Talk, Plan, Build, Grow

Talk: we find out where the video will live, who it is for and what it needs to make them do. A 15-second paid social cut and a three-minute brand film are different jobs, and we price and plan them that way.

Plan: script or outline, references, style frames for motion work, a list of the cuts and formats you will receive, and a delivery date for each one, in writing. If filming is needed, we plan the shoot with you and agree how it will be crewed before any date is set.

Build: editing, motion design, sound, color and captions. You review at agreed points rather than at the very end, with comments collected in one place.

Grow: for ongoing work we track which videos perform on which channel and feed that back into the next batch. Hooks, lengths and formats change based on what your audience actually watches.

Managed editing teams for weekly volume

Some brands publish so often that project-by-project video stops making sense. For them we run a managed editing team: editors and motion designers working to your brand rules, with a lead who checks every piece before it reaches you and a clear turnaround for each batch.

We run a managed video editing team of this kind for a US client today. The client sends footage and briefs, and gets back finished cuts on an agreed schedule, without hiring, training or managing editors themselves.

Live events and broadcast

We have run and broadcast more than 20 large-scale live events, including live tournament broadcasts. The lesson from live work is simple: the date does not move. We bring that discipline to every deadline, recorded or live.

For live work we plan the run of show, graphics, overlays, replays and the online stream, and produce highlight cuts for social while the event is still running.

Industries we make video for

• Healthcare and wellness: treatment explainers, clinic tours and patient education, with claims checked
• Fashion, beauty and retail: product reels, launch films and ad sets for paid social
• Technology, SaaS and AI: product demos, feature launches and motion graphics for complex ideas
• Law firms and professional services: short explainers and attorney videos for websites and search
• Gaming, esports and entertainment: trailers, broadcast graphics and live tournament coverage
• Real estate: property and development films, with 3D where the building is not finished

Cities where we serve video and motion graphics clients

Most video work is delivered remotely: footage, brand assets and reviews move online, and review calls are booked at times that suit your team. Today we serve clients for this work in:

• New York, Los Angeles, San Francisco, Dallas, Houston, Austin, Chicago and Miami in the United States
• London, Manchester and Birmingham in the United Kingdom
• Dubai and Abu Dhabi in the UAE
• Lahore, Karachi and Islamabad in Pakistan

What decides the cost of a video

• Length and number of finished cuts, including versions for each platform
• Whether footage exists already or a shoot is needed
• Amount of motion design, animation or 3D in each piece
• Voiceover, music licensing, captions and languages
• Number of review rounds
• For ongoing work, the weekly or monthly volume and the turnaround you need

Why 22 Signals for video

Our video team sits next to our paid media buyers, our 3D artists and our AI video specialists. A reel that wins on Meta can become a new ad set the same week. A product that does not exist yet can be shown with a 3D render. A presenter video can be versioned with AI and checked by a person. Few studios can offer that range under one accountable lead.

If you also need the campaign that runs the video, or the website it lives on, the same Signal Lead can bring those teams in without a second agency. And because live broadcast, editing and motion design are run by the same people, a single event can feed your channels for weeks: the stream, the highlight reel, the recap film and the clips for next year's promotion.

Questions

How fast can you turn around a reel?

We agree the delivery date in writing before we start, based on the brief, the length and the assets you have. Simple social cuts from existing footage are the quickest. Larger series get a schedule with a date for every batch, so your content calendar can be planned around real dates instead of hopes.

Do you provide ongoing video editing?

Yes. We run managed editing teams for brands that publish every week, with one lead, agreed brand rules and a set turnaround for every batch. You send footage and briefs, and you get finished cuts back on schedule. It suits companies that need the output of an in-house team without hiring and managing editors.

Do you film on location?

When a project needs filming, we plan the shoot with you and agree how it will be crewed before any date is set. Much of our work, though, is built from footage you already have, screen recordings, product assets and motion design, which keeps cost and lead time down. We will tell you honestly which approach suits the brief.

Do you use AI in video production?

Where it helps, yes: for presenters, backgrounds, versions and ad variations. Anything AI-generated is labeled, and every piece is reviewed by a person before it goes out. AI is a tool in the edit, not a replacement for it. Our AI video production page explains the approach in more detail.

What is the difference between video production and motion graphics?

Video production works with filmed footage: people, places and products on camera. Motion graphics are designed and animated: type, shapes, icons, charts and illustrated scenes. Most of what we deliver combines the two, for example a filmed founder message with animated captions and product callouts. Buying video production and motion graphics from one team keeps the style consistent across both.

What formats will we receive?

Each cut in the sizes your channels need, usually vertical for Reels, TikTok and Shorts, square or vertical for feed ads, and widescreen for YouTube and your website. Captions come burned in or as separate files. Project files can be included when agreed in the scope, so another editor can pick up the work later.

Book a 15-minute call.

A fit check, not a pitch. A few questions, an honest answer and a clear next step. Not every call ends in a proposal.

Book 15 minutes