Video production and animation London brands can publish every week

Most London businesses need more video than shoots can deliver

London has no shortage of production companies, many clustered around Soho and Shoreditch, and a good shoot still has its place. But most businesses do not need one hero film a year. They need a steady flow of explainers, product videos, social cuts, ad variations and event clips, in vertical and horizontal formats, every week.

That is a different kind of work. It runs on motion design, animation, editing and, increasingly, AI tools, with a team that can turn a brief or a set of raw clips into finished content quickly. It is the work we specialise in.

It also has to be accessible. Most social video is watched with the sound off, and UK accessibility expectations mean captions should be standard. Every piece we deliver comes with burned-in or separate subtitle files.

We do not run our own film crews. When a project needs filmed footage, such as an interview with your managing partner or a product shot in your store, we write the shot list and edit what your team or a production company you choose captures. Many London businesses already have footage sitting unused on a drive; turning that into a library of short videos is often the best place to start.

What we make

• Short-form video and reels for Instagram, TikTok, YouTube Shorts and LinkedIn
• Motion graphics: animated data, product walkthroughs, titles and brand animation
• Animated explainers in 2D and 3D for products, services and processes
• Technical and medical animation that shows how a device, treatment or system works
• AI video: AI presenters, ad variations and generated scenes or backgrounds, clearly labelled
• Editing from your footage, including interviews, events and webinars
• Managed editing teams for brands that publish every week
• Live event broadcast and highlights

What London sectors use it for

London's sectors use video for very different jobs. A fintech needs a product explained in sixty seconds; a fashion label needs forty versions of one ad by Friday. These are the uses we plan for most:

• Fintech and financial services in the City and Canary Wharf: product explainers that make a complicated offer clear, with risk wording your compliance team approves
• Law firms: short videos that explain a process, such as what happens after a claim is issued, without making promises the SRA would object to
• Healthcare and life sciences in the Knowledge Quarter around King's Cross: mechanism-of-action and device animation for investors, clinicians and patients
• Retail, fashion and beauty: product reels, launch content and dozens of ad cuts for Meta and TikTok
• Technology and SaaS: product demos, onboarding videos and launch films built from screen recordings and motion design
• Property: animated site plans, area guides and launch videos for new developments, paired with 3D renders

AI video, used honestly

AI tools can now produce presenters, voices, backgrounds and whole scenes that would once have needed a set and a crew. They are useful for ad variations, translations and internal training, and they cut turnaround dramatically. They also carry risks: a realistic AI presenter can mislead viewers, and the ASA expects ads not to mislead whether or not AI made them.

Our rules are simple. Anything AI-generated is labelled. Every piece is reviewed by a person before it goes out. We use licensed tools and do not clone anyone's face or voice without written consent. For regulated sectors such as finance and healthcare, claims in the script are checked against your approved wording.

How a project runs: Talk, Plan, Build, Grow

Talk: a short call about what the video needs to do and where it will run. Plan: a written brief, script and storyboard or style frames, with a delivery date for every piece. Build: animation, editing and sound, with review rounds agreed up front. Grow: for ongoing work, we track which videos perform best on each platform and make more of what works.

Your Signal Lead keeps the schedule. Dates go in writing, including for each batch in a series.

Proof: deadlines that cannot move

We have run and broadcast more than 20 large-scale live events. A live date does not move, so we treat every delivery date the same way. We also run a managed video editing team for a US client, turning around content to a fixed schedule, which is the model we offer London brands that publish every week.

Kick-offs, scripts and reviews

Kick-offs and script reviews can happen in person in London, which helps when several partners or directors need to agree a message. After that, drafts are reviewed online with time-stamped comments, and each revision is checked by an editor before it comes back to you. For brands with audiences in the US or the Gulf, we produce versions for each market.

Choosing video production and animation: London buyers' questions

• Does the team specialise in what you need most: motion, animation, editing or filming?
• Who writes the script, and who checks claims in regulated sectors?
• How many review rounds are included, and what counts as extra?
• Will you get every format you need, from 9:16 reels to 16:9 web video, with subtitles?
• Can they keep up if you want new videos every week?
• Do you own the final files and project files?

What the cost depends on

We quote after the brief. The main factors are:

• Length and number of videos
• Style: motion graphics, 2D, 3D or a mix
• Script writing, voice-over and music licensing
• Number of formats and language versions
• Review rounds and turnaround time
• One-off project or ongoing monthly volume

Why 22 Signals for video and animation

Our video team sits next to our paid media, SEO and web teams. So the explainer is cut for ads, the reels are built for the platforms where your buyers are, and the product animation can reuse the 3D models from your renders. One lead, one team. If you want to see whether it fits, book a 15-minute call. Related London pages: 3D rendering, paid media and app development.

Questions

Do you film on location in London?

We do not run our own film crews. We specialise in motion graphics, animation, AI video and editing. When a project needs filmed footage, we write the shot list and edit footage your team or a production company you choose captures. Many clients start with footage they already have.

What is the difference between motion graphics and animation?

Motion graphics animate design elements such as text, icons, charts and logos, and suit explainers, data and brand content. Animation usually means characters, objects or scenes moving in 2D or 3D, and suits storytelling, products and technical processes. Many of our videos combine both.

Can you make medical or scientific animations?

Yes. We produce technical and medical animation showing how a device, treatment or biological process works, for investors, clinicians, patients and conferences. Scientific accuracy is checked by your experts at script and storyboard stage, before any animation is produced, when changes are still quick to make.

Is AI video allowed in UK ads?

Yes, but ads must not mislead, whatever tools made them, and the ASA applies the same rules. We label AI-generated content, avoid realistic AI people making claims they could not make in real life, and never use someone's likeness or voice without written consent. Regulated sectors get extra checks on scripts.

Can you produce video every week?

Yes. We run managed editing teams for brands that publish weekly, with one lead, a content calendar and a clear turnaround for each batch. You send footage, briefs or ideas, and finished videos come back in every format you need.

How long does an animated explainer take?

It depends on length, style and how quickly scripts are approved. A short motion graphics explainer is much quicker than a detailed 3D animation. The script and storyboard stage usually takes the longest, because that is where your team agrees the message. We put every stage date in writing before we start.

Can we meet the team in London?

Yes. We often hold the kick-off and script review in person in London, which helps when several partners or directors need to agree the message. After that, you review drafts online with time-stamped comments, and your Signal Lead keeps the schedule moving.

Book a 15-minute call.

A fit check, not a pitch. A few questions, an honest answer and a clear next step. Not every call ends in a proposal.

Book 15 minutes