Video production for Zurich companies with complex products to explain

When a slide deck stops working

Many Zurich firms sell things that are precise, technical and easy to misunderstand. A reinsurance product, a structured investment, a lab instrument, a software platform for compliance teams. Sales teams explain them well in a meeting, but the website, the LinkedIn feed and the onboarding email all fall back on dense text and stock photos.

Good video fixes that. Ninety seconds of clear animation can show how a product works, what it changes and why it can be trusted, without a single overstatement. For a Swiss audience that values accuracy, the challenge is to make it clear and engaging while keeping every claim exact.

What we produce

• Explainer videos: 2D or 3D animation that shows how a product, service or process works
• Motion graphics: data, charts and processes brought to life for reports, pitches and social posts
• 3D animation: products, devices and mechanisms shown in detail, including views no camera can capture
• AI video: fast versions, variations and presenter-style clips, used carefully and labelled where appropriate
• Social and ad cuts: short edits sized for LinkedIn, YouTube, Instagram and paid campaigns
• Live event broadcasts and recorded sessions for conferences, client events and internal meetings
• Managed editing for teams that film their own material and need it finished properly

Planning for four languages from the first script

A Swiss video often needs German, French and English versions, sometimes Italian too. The time to plan for that is before production starts, when it costs least. We write scripts that translate well, keep on-screen text in separate layers so it can be swapped, leave room in the timing for longer sentences in German and French, and avoid visual jokes that only work in one language.

We deliver in English. Translated scripts come from your team, your translators or localisation partners we arrange. Voiceover in other languages is recorded with professional voice artists through partners, or produced with AI voice tools where that suits the purpose and you approve it. Subtitles are prepared for every version, because many people watch with the sound off.

Accuracy before style

In finance, insurance and health, a video can create legal exposure as easily as a brochure. We build a review step into every project: your subject experts check the script, your compliance team approves claims and disclaimers, and nothing goes into animation until the words are agreed. Financial content is written to stay fair and balanced, and health content stays within the limits that apply to it.

Accessible video is part of the standard too: captions, readable text sizes and contrast, and transcripts where they help. That matters for viewers, and for search engines and AI assistants that read the transcript.

How a video project runs

• Talk: a 15-minute call about the audience, the message and where the video will be used.
• Plan: a creative brief, script outline, style direction and schedule, delivered in writing within 5 to 7 days.
• Build: script approval, storyboard, design, animation or filming, sound and language versions, with each review date in writing.
• Grow: cut-downs for ads and social, performance checks and updates when the product changes.

Uses we see most in Zurich

• Banks and wealth managers: investment process explainers, market updates in motion graphics and client event recordings
• Insurers: product explainers and claims guides that reduce calls to the service centre
• Fintech and software companies: product demos, onboarding videos and launch films for investors and customers
• Life sciences and medtech: mechanism of action and device animations, checked by your scientific team
• Industrial firms: 3D animations of machines and components for trade fairs and sales teams
• Employers: recruitment and culture videos for companies competing for engineering and finance talent

Footage and files that keep working

We hand over more than a finished film. You receive the master files, the separate language versions, subtitle files, still frames for social posts and, for animation, the design assets so later updates do not start from zero. When a product changes or a regulation updates a disclaimer, we can revise the affected scenes instead of remaking the whole video.

Live events

We have broadcast more than 20 live events. Zurich firms run conferences, client briefings, product launches and general meetings that need a reliable stream, clean graphics and a recording ready for later use. We plan the technical setup, the run of show and the backup paths in advance, because a live date does not move. When a broadcast needs crew on site in Zurich, travel goes into the scope.

Filming, remote production and visits

Most animation and motion work happens online, with reviews booked at times that suit your team. When a project needs filming at your offices, a lab or a factory in Zurich, we plan a shoot, travel and local crew as part of the scope, or work with footage your team captures under our direction.

What the cost depends on

• Length and style: motion graphics, 2D animation, 3D animation or live action
• Number of language versions and whether they need voiceover or subtitles
• Script complexity and review rounds with experts and compliance
• Filming days, travel and crew where needed
• Music, stock and voice licences, passed through at cost

Why 22 Signals for video

Video works best as part of a plan. We also run websites, search and paid media, so each video is made with a place to live and a way to reach the right people. For video production Zurich companies can trust with precise subjects, start with a 15-minute call. Related Zurich pages: 3D rendering, paid media and web development.

Questions

What does video production Zurich firms commission usually cost?

It depends on length, style and the number of language versions. A short motion graphics explainer costs much less than a 3D product animation with four voiceovers. We price after a short call and put scope, review rounds and dates in writing.

Can you make German, French and Italian versions?

Yes. We plan the video for several languages from the start. Translations come from your team or localisation partners, voiceovers from professional voice artists through partners or approved AI voices, and every version gets subtitles.

Do you use AI video?

Where it fits. AI tools help with fast variations, language versions and some visual styles. We do not use them to imitate real people without consent, and we tell you where AI was used so you can label it if needed.

How long does an explainer take?

The written brief and schedule arrive within 5 to 7 days. Production time depends on style and review rounds, especially when compliance or scientific teams need to approve the script. We agree every review date in writing.

Can you film in Zurich?

Yes, when the project needs it. We plan the shoot, travel and crew as part of the scope. Many projects need no filming at all, because animation and motion graphics explain complex products more clearly than live footage.

Do you stream live events?

Yes. We have broadcast more than 20 live events. We plan the stream, graphics, recording and backups, and agree on-site needs in advance.

Book a 15-minute call.

A fit check, not a pitch. A few questions, an honest answer and a clear next step. Not every call ends in a proposal.

Book 15 minutes