Video and Animation in Dublin
Video production Dublin companies use to explain, recruit and launch
22 Signals handles video production and animation for Dublin and Irish companies. We script, design and produce explainers, recruitment films, product launches, motion graphics, 2D and 3D animation, AI video and live event broadcasts, then cut them for every channel you use, from the website and LinkedIn to TikTok and trade show screens.
What Dublin companies need video for
Most video briefs from Dublin fall into a few groups. Technology and financial firms need to explain a product that is hard to show on camera, such as a platform, a data service or a fund structure. Pharma and medtech companies need to show how a device or process works, with every claim checked. Employers need recruitment films, because hiring in Dublin is competitive and candidates compare workplaces before they apply. And companies running events need them filmed, streamed and cut into clips afterwards.
We cover all of these with one team, so a launch film, the motion graphics in it, the 3D product shots and the social cut-downs share one look and one plan.
What we produce
- Explainer videos: 60 to 120 seconds that make a complex product or service easy to grasp.
- Motion graphics: animated data, interfaces and diagrams for presentations, websites and ads.
- 2D animation: character and illustrated pieces for onboarding, training and brand campaigns.
- 3D animation: products, devices, buildings and processes shown from angles a camera cannot reach.
- AI video: fast concept films, variations for ad testing and localised versions, used where it suits the brief.
- Recruitment and culture films for teams competing for talent.
- Live event broadcasts: streaming conferences, launches and internal town halls, with highlight edits after.
- Managed editing: turning your raw footage, webinars and interviews into regular content.
Explaining regulated products carefully
A large share of Dublin's economy sits in regulated sectors, and video for them needs more care than a typical brand film. Medical device and pharma content must avoid promoting prescription-only medicines to the public and must match approved claims. Financial services videos must be fair, clear and not misleading, and some products carry required risk wording. Employers must be careful with what recruitment films promise.
We build a review step into every script and storyboard for this reason. Your medical, legal or compliance reviewers see the words and frames before anything is animated or filmed, which saves expensive changes late in the project.
Recruitment films for a competitive talent market
Dublin employers compete hard for engineers, data people, finance staff and scientists, often against companies with famous brands. A recruitment film will not fix pay or hybrid policy, but it can show what the work and the team are actually like. The best ones feature real staff talking plainly, real workspaces and specific details about the job, not stock footage of people high-fiving.
We plan these around the roles you most need to fill, cut versions for LinkedIn, careers pages and job ads, and add captions as standard, since many people watch with the sound off.
Live events, broadcast properly
We have broadcast more than 20 live events, from conferences to esports. Dublin hosts a busy calendar of tech, finance and industry events, and many internal town halls now reach staff across Europe. For these we plan cameras, graphics, streaming platforms and backup connections, then cut highlight clips the same week so the event keeps working after it ends.
Choosing between filming, animation and AI video
Filming suits stories about people: staff, customers, founders and places. It builds trust, but it depends on schedules, locations and weather, and Irish weather has opinions. Animation suits anything abstract, internal or not yet built, such as software, data flows, devices and fund structures, and it is easy to update when the product changes. AI video suits fast concepts, ad testing and quick versions for new markets, as long as the brief does not need exact likenesses or regulated claims.
Most good projects mix the three. A product launch might combine a filmed founder interview, motion graphics for the interface and 3D shots of the hardware, with AI-assisted variations for ad testing. We recommend the mix in the plan and explain the cost and time trade-offs of each choice, so you decide with full information.
Voices, language and accessibility
We deliver scripts and edits in English. For voiceover, an Irish voice often suits a local audience better than a generic British or American one, and we cast through partners to suit the brief. For films going to other European markets, we arrange translation, subtitles and dubbing through partners as well. Every video gets captions, and we check colour contrast and on-screen text size so content works for viewers with sight or hearing loss.
How production runs: Talk, Plan, Build, Grow
- Talk: a 15-minute call about the audience, the message and where the video will be shown.
- Plan: a written creative and production plan within 5 to 7 days, with script outline, style frames, format list and dates.
- Build: scripting, storyboards, filming or animation and edits, with review points and delivery dates in writing.
- Grow: cut-downs, new versions for ads, and a library of footage and assets you can reuse.
Filming in Dublin
Animation, motion and AI video are produced remotely, and review calls are booked at times that suit your team. When a project needs filming in Dublin, at your offices, a site or an event venue, we travel and work with local crew where it makes sense, and we plan that into the budget from the start. Every cut is checked against the brief before it reaches you.
What drives the cost
- Length and number of videos and cut-downs.
- Animation style and complexity, especially 3D.
- Filming days, locations and crew.
- Voiceover, music licensing and translation.
- Review rounds needed for regulated content.
- Licensing terms if footage will run in paid ads across several countries for a long period.
Questions
What does video production Dublin companies buy from you usually include?
Scripting, storyboards, filming or animation, editing, music, voiceover, captions and versions for each channel. Many clients start with one explainer or recruitment film and then add regular cut-downs and event coverage.
Do you use AI video?
Yes, where it fits. AI video is useful for concepts, ad variations and quick localised versions. For regulated claims, real people or exact product detail, we usually combine it with animation or filmed footage and explain the trade-offs.
Can you film at our Dublin office?
Yes. We travel for filming days and work with local crew where needed. Travel and crew costs are included in the plan, so there are no surprises later.
How do you handle compliance review for medtech or finance videos?
Your reviewers approve the script and storyboard before production starts, and see each cut before it is final. That keeps claims accurate and avoids costly changes after animation or filming.
Can you stream our conference or town hall?
Yes. We have broadcast more than 20 live events. We plan cameras, graphics, streaming and backups, run the broadcast and deliver highlight clips afterwards.
Do you provide subtitles in other languages?
English captions come as standard. For other languages, we arrange translation and subtitles through partners and build the edit so new versions are quick to produce.
Book a 15-minute call.
A fit check, not a pitch. A few questions, an honest answer and a clear next step. Not every call ends in a proposal.