22 Signals in Madrid: a digital agency that also builds AI, data and cloud

Why Madrid companies talk to us

Madrid is Spain's capital and its main business centre. Many of the country's largest banks, telecoms operators, energy companies and construction and infrastructure groups run their head offices along the Paseo de la Castellana and in the towers to the north of the city. Around them sits a deep layer of mid-sized firms in retail, tourism, professional services and property that supply, compete with or sell alongside those groups.

Most of these businesses already have an IT supplier, a web studio and a marketing contact. What they often lack is one team that can connect the pieces: the AI tool that answers customers, the website it lives on, the data behind the reports, and the campaigns that bring people in. Looking for a digital agency in Madrid usually turns up firms that cover one or two of those. We cover all of them, and we plan them together.

What we do for Madrid businesses

• AI consulting: a short, ranked list of AI uses worth funding, with rules your legal team can sign off
• AI automation: invoices, emails, bookings and customer messages handled by software, with people checking what matters
• Business intelligence: group reporting in Power BI, Looker Studio or Tableau, from Madrid head office to every branch
• Cloud consulting: AWS, Azure and Google Cloud, including the regions all three now run in Spain
• Web development: fast, accessible sites in Spanish and English that are built to rank
• App development: iOS, Android and web apps for Spanish users and Latin American launches
• SEO and GEO: showing up in Google and in ChatGPT, Claude, Gemini and Google AI Overviews
• Paid media: Google, Meta, LinkedIn and TikTok campaigns judged on leads and sales
• Video and animation: explainers, motion graphics, AI video, 2D and 3D animation
• 3D rendering: property, interior, product and packaging visuals

A capital that faces two continents

Madrid's ties with Latin America are a real business asset. Spanish banks, telecoms groups, builders and hotel chains have large operations across Mexico, Colombia, Peru, Chile and Argentina, and many Latin American companies and investors choose Madrid as their first European base. Direct flights from Barajas reach most Latin American capitals.

That shapes the work. A group website may need versions for Spain and for several Latin American markets, each with its own vocabulary, currency and search habits. A reporting system may need to combine euro results with figures in pesos and soles. A campaign may run in Spain in the morning and in Mexico City in the afternoon. We plan for that from the first workshop rather than bolting it on later.

Spanish first, English when it helps

Most Madrid buyers search, read and buy in Spanish, and they notice quickly when copy has been machine translated. Our team delivers its work in English. When a project needs Spanish content, we arrange localisation with partners who write and review it natively, or we work with your own team's copywriters. Either way, we build sites, apps and AI tools so both languages work properly, from page structure and search tags to forms, dates and number formats.

English still matters for many Madrid firms: investor relations, international hiring, tourism, and selling into the UK, the US or the UAE. We are used to running both at once.

EU rules we design around

Madrid businesses work under the GDPR and Spain's own data protection law, the LOPDGDD, with the Spanish Data Protection Agency, the AEPD, as regulator. The AEPD is an active enforcer, including on cookies and marketing consent, which Spain's LSSI also governs. The EU AI Act entered into force in 2024, with its obligations phasing in over several years, and the European Accessibility Act now applies to many consumer websites and apps.

We build with these rules in mind: consent that works, data kept where it should be, AI tools that log their decisions, and WCAG accessibility as standard on every web build. We are not lawyers, and we tell you when a question needs one.

How a Madrid engagement runs

• Talk: a 15-minute call to see whether we are the right fit.
• Plan: discovery and a written roadmap in 5 to 7 days, with owners and costs.
• Build: specialist teams do the work, with dates in writing.
• Grow: monthly reporting on what changed, and the next round of improvements.

Planning around the Spanish calendar

Calls are booked at times your team picks, including the later afternoon slots many Spanish teams prefer after lunch. We also plan delivery dates around the Spanish calendar: a quieter August, regional holidays such as San Isidro in May, and the Christmas period that runs on to Reyes on 6 January.

Most work runs through shared documents, short calls and a weekly written update. When a discovery workshop, a shoot or a launch needs people in the room, we plan that into the scope from the start, so nobody is surprised by it later.

What we can show you

22 Signals is a global business solutions company, registered in London, working with businesses in the United States, the United Kingdom, Europe and the UAE. We have worked with more than 30 companies, delivered more than 30 AI builds, broadcast more than 20 live events and managed more than $1.5M in projects. We do not publish client names, but we will walk you through relevant examples on a call.

Questions

What should we prepare before the first call?

Very little. A short note on what you want to change, the systems or channels involved, and who signs off decisions is enough. The first call takes 15 minutes, and after discovery you get a written roadmap within 5 to 7 days.

Do you work in Spanish?

Our team delivers in English. When Spanish content is needed, we arrange localisation with native partners or work alongside your own writers, and we build every site, app and AI tool so both languages work properly.

What kind of Madrid companies do you work with?

Established businesses in sectors such as finance, telecoms, energy, construction, property, retail, tourism and professional services, plus ambitious founders building a product. Size matters less than a clear problem worth solving.

Is 22 Signals a digital agency in Madrid or something broader?

Broader. We run search, paid media, video and 3D like an agency would, and we also build AI tools, automations, data systems, cloud setups, websites and apps. Madrid clients hire us so one team plans all of it together.

Can you support our Latin American markets too?

Yes. We often plan sites, campaigns and reporting that cover Spain and several Latin American countries together, with separate pages, currencies and search targets for each market where it makes sense.

How do you handle GDPR for Spanish clients?

We design around the GDPR and Spain's LOPDGDD from the start: where data is stored, who can see it, how consent is collected and how long records are kept. Your legal adviser confirms the final position.

How quickly can a project start?

After a 15-minute call, discovery and a written roadmap take 5 to 7 days. Build work starts once you approve the plan, and every date is agreed in writing.

Book a 15-minute call.

A fit check, not a pitch. A few questions, an honest answer and a clear next step. Not every call ends in a proposal.

Book 15 minutes