22 Signals

22 Signals in San Francisco

A digital agency for San Francisco and Bay Area companies

22 Signals is a business solutions company that San Francisco and Bay Area firms hire for AI, cloud, data, websites and apps, search, paid media, video and 3D. One accountable lead, the Signal Lead, runs the work with specialist teams behind them, so you deal with one team instead of ten.

Why San Francisco companies bring us in

Most companies in the Bay Area are not waiting to be told about AI. Their engineers have tried every model provider and somebody has already built an internal agent. What they are short of is the finishing work: the data connection that makes the tool useful, the testing that shows how often it is wrong, the privacy review, and the website and campaign that bring buyers to the product.

That last 20% is where we spend our time. Think of us as a digital agency, San Francisco style: not a design shop with an ads desk, but one team covering AI, cloud and data, marketing, and video, animation and 3D, so the system you build and the way you sell it are planned together.

What we do for Bay Area companies

  • AI Consulting: decide which pilots deserve to become systems, and set the rules for data and privacy before they ship.
  • AI Automation: workflows across email, CRM and spreadsheets that take repeated work off operations and revenue teams.
  • Business Intelligence and Data Analytics: one set of numbers for the board, finance and the product team.
  • Cloud Consulting: AWS, Google Cloud and Azure architecture, security reviews and cloud bills that make sense.
  • Web Development: marketing sites, redesigns and client portals that keep their rankings through a rebuild.
  • App Development: iOS, Android and web apps, from a first version to a product with paying users.
  • Search: show up in Google and in ChatGPT, Claude, Gemini and Google AI Overview answers.
  • Paid Media: Google, Meta, LinkedIn and TikTok ads tied to pipeline, not just clicks.
  • Video Production, Animation and AI Video: launch films, product demos and explainers.
  • 3D Rendering: product renders for hardware, devices and packaging before the first unit exists.

Industries we work with in San Francisco

  • SaaS and AI companies: product marketing, AI features, cloud cost reviews and investor reporting.
  • Fintech and financial services: data pipelines, dashboards and sites written with compliance review in mind.
  • Biotech, health tech and healthcare: explainer animation and data work that respects medical privacy rules.
  • Law firms and professional services: SEO, client portals and automation for practices that hate admin.
  • Consumer brands and real estate: paid social, product video and 3D visualization for launches.

From SoMa to the South Bay

Our Bay Area work follows where the companies are. Software and AI firms cluster in SoMa. Banks, law firms, investors and consultancies sit in the Financial District. Life sciences companies are in Mission Bay, next to the UCSF campus, and further south in South San Francisco's biotech cluster. The Peninsula, from San Mateo to Palo Alto, and the South Bay around San Jose and Sunnyvale are home to hardware, chip and enterprise software companies.

Whether you are on Market Street or in Santa Clara, what matters is that the person running your project knows the buyers you sell to.

California privacy law is part of the plan

Almost everything we build for a San Francisco client touches personal data, so California law shapes the work from week one. The California Consumer Privacy Act, as amended by the CPRA, requires a working "Do Not Sell or Share" route and respect for browser opt-out signals. The California Privacy Protection Agency has added rules on automated decision-making, risk assessments and cybersecurity audits. Health companies also deal with the Confidentiality of Medical Information Act, and sites with tracking pixels or chat widgets have drawn lawsuits under the California Invasion of Privacy Act.

We are not a law firm and we do not give legal advice. We build so that your counsel can review the setup quickly: consent tools wired correctly, data flows documented and nothing collected that nobody needs.

How a San Francisco engagement runs

Each San Francisco engagement starts with a 15-minute call and a written roadmap within 5 to 7 days. A weekly call covers progress and decisions, booked at a time that suits your team. The rest happens in writing in one shared channel, so you can see what moved without asking.

Every engagement runs through Talk, Plan, Build, Grow, and every date we agree goes in writing. When a project needs someone in the room, such as a workshop or a shoot, we plan a visit for it.

Work we can point to

We run monthly SEO for a Bay Area personal injury law firm, with every statute and filing deadline checked before a page goes live. Other anonymized work includes a client portal with documents and payments for a US law firm and the plan to take a US neurotech device to market. We never name clients.

What working with us costs

Pricing for a digital agency, San Francisco or anywhere, should follow scope. The things that move it are the number of services involved, how much existing work we inherit, the systems we connect, fixed project or monthly retainer, and how fast you need it. Scope and dates are written down before work starts.

Why 22 Signals

We have worked with more than 30 companies. San Francisco clients tend to choose us for two reasons. First, one accountable lead answers for the whole engagement, so you are not chasing five vendors. Second, the same team that builds your AI tool or cloud setup can make the launch video, rebuild the site and run the ads, so nothing gets lost between agencies. If that sounds useful, book a 15-minute call and we will tell you honestly whether we fit.

Questions

What should we have ready for the first call?

A short description of the problem, the systems involved and any deadline you are working to. If you have tried a fix before, tell us what happened. We use the call to decide whether we fit, and if we do, we follow up with a discovery plan and dates in writing. When a project needs an in-person workshop or a shoot in the Bay Area, we plan a visit for it.

What kind of San Francisco companies do you work with?

Mostly established companies with 5 to 500 staff: SaaS and AI firms, fintech, biotech and health tech, law firms and other professional services, consumer brands and real estate. We also take on funded startups when the scope suits. The common thread is a team that already knows what it wants and needs it built and launched properly.

How do you keep San Francisco teams updated?

Updates arrive in one shared channel, decisions are written down, and live calls are booked at times that suit your team. Every week you get a short written note on what was done, what is next and anything that needs your input.

Do you follow California privacy law?

We build with the CCPA in mind on every project that handles personal data: consent tools, opt-out links, browser privacy signals, data maps and vendor lists. For health clients we account for the Confidentiality of Medical Information Act. We do not give legal advice, but we make the setup easy for your counsel to check and sign off.

Why choose our digital agency? San Francisco has plenty of its own.

Because you get one accountable lead across AI, cloud, data, marketing and video instead of five vendors. Bay Area agencies are often strong in one discipline. We plan the build and the launch together, with calls booked when they suit you and every date in writing.

How do we start?

Start with a 15-minute call. It is a fit check, not a pitch: we ask what you are trying to get done, what you have already tried and when it needs to happen. If we are a fit, we send a written scope with dates. If we are not, we say so and point you somewhere better.

Book a 15-minute call.

A fit check, not a pitch. A few questions, an honest answer and a clear next step. Not every call ends in a proposal.

Book 15 minutes