22 Signals in London: more than a digital agency

More than a digital agency: one lead, specialist teams behind them

Search for a digital agency, London gives you hundreds of results, most of them good at one thing. A web studio, a PPC shop, an AI consultancy, a cloud partner, a video house. Each one is fine on its own. The trouble starts when you are managing five of them and nobody owns the result.

22 Signals works the other way. Every engagement has one Signal Lead who answers for the outcome, with specialist teams behind them in AI, cloud and data, engineering, search, paid media, and video, animation and 3D. We are one of very few teams that cover AI, cloud and data alongside marketing and creative production, and that is the point. Businesses hire us so they deal with one team instead of ten.

What London companies hire us for

• AI consultancy: deciding where AI pays off, setting the rules, then building a working pilot
• AI automation: custom tools that take repeated work off your team
• Business intelligence and data analytics: one version of the truth in Power BI, Looker Studio or Tableau
• Cloud consultancy: AWS, Azure and Google Cloud, secured, in UK regions when needed, and cost-reviewed
• Web development: websites, e-commerce and client portals that rank and convert
• App development: iOS, Android and web apps, MVPs and SaaS products
• SEO and GEO (generative engine optimisation): ranking in Google and showing up in ChatGPT, Claude, Gemini and Google AI Overview answers
• Paid media: Google, Meta, LinkedIn and TikTok campaigns tied to real clients
• Video production and animation: motion graphics, 2D and 3D explainers, AI video and managed editing
• 3D rendering: product, packaging, interior and architectural CGI

The London sectors we know

London's economy is wide, and each part needs something different. Financial services firms in the City and Canary Wharf, and fintechs around Shoreditch, need systems that stand up to FCA scrutiny. Law firms and professional services around Holborn and Chancery Lane need secure portals, accurate content and search that brings in the right matters. Creative and media businesses in Soho and Shoreditch need fast production. Retail and fashion brands in the West End and online need product content and paid social at volume. Healthcare and life sciences companies in the Knowledge Quarter around King's Cross need careful data handling and clear explainers. Property developers and agents need CGIs, listings and leads that reach the right branch.

Who we work with in London

The London companies we work best with are established, with between 5 and 500 staff: a law firm with three offices, a group of aesthetics clinics, a fashion label selling online and through a West End concession, a property business with a lettings arm, a SaaS company that has outgrown its first website. They usually have a capable core team and a list of projects nobody has time to run.

We also work with founders and funded startups, often in fintech, health tech and AI, who need a product built, launched and marketed without hiring a department for each step. The approach is the same either way: one lead, a written plan and dates that hold.

UK rules built into the work

Everything we build for London clients is designed around UK GDPR and the Data Protection Act 2018, with the ICO's guidance in mind, and PECR for cookies and marketing messages. For regulated firms we plan around FCA rules on financial promotions, operational resilience and the Consumer Duty, SRA rules for law firms, and the ASA's CAP Code for advertising. We are not your lawyers, but we make sure the right questions reach them early.

How we work: Talk, Plan, Build, Grow

• Talk: a 15-minute call to check there is a fit. It is not a pitch.
• Plan: a written scope with owners and dates.
• Build: your Signal Lead runs the specialist teams.
• Grow: we report what moved, in plain English, and keep improving it.

Meeting in person

Kick-offs, workshops and quarterly reviews can happen in person at your London office. Most companies like to meet the people who will handle their data, their brand or their website before they sign. After that, the work runs through shared documents, short calls and a weekly update from your Signal Lead.

One plan for every market you sell to

Many London companies sell across the Atlantic and into the Gulf. We plan campaigns, pages and reporting for each market from one roadmap, with US or UK spelling as each audience expects and figures shown in the right currency. Review calls are booked at times that suit your team, and every agreed date goes in writing.

Proof we stand behind

We have worked with more than 30 companies in the UK, the US and the UAE. The work ranges from AI builds and client portals for law firms to search, paid media, live event broadcasts and a go-to-market plan for a neurotech device. No client names on this site, ever; we are happy to talk through relevant examples on a call.

Questions

What does a first London project usually cover?

Most first projects start with a 15-minute call, then discovery and a written roadmap in 5 to 7 days. The roadmap names the first piece of work, such as a website rebuild, an AI tool or a search audit, with a scope, dates and the person responsible for each step. Later phases are planned once the first one is live.

Is 22 Signals a digital agency?

Not in the usual sense. A digital agency often does one thing, such as websites or ads, and you end up managing several. We cover AI, cloud, data, web and apps, search, paid media, video and 3D, with one Signal Lead accountable for all of it. Think of us as the team you would otherwise have to hire.

What makes you different from a digital agency London firms already use?

Range and accountability. Most agencies cover marketing or technology, not both. We build AI tools, cloud systems, data pipelines, websites and apps, and we also run search, paid media, video and 3D. One Signal Lead owns the whole result, so problems are fixed rather than passed between suppliers.

Do you work with small London businesses?

Our main clients are established companies with 5 to 500 staff, such as law firms, clinics, retailers, property businesses, agencies and technology companies. We also work with founders and funded startups. Size matters less than having a clear problem worth solving.

Can you work with our existing suppliers?

Yes. Some clients bring us in for one service and keep their existing web or IT partner. We agree who owns what in writing, share access properly and keep everyone informed. Many later consolidate work with us, but that is your call.

How quickly can you start?

Most projects start the Monday after the scope is agreed. Discovery workshops in London are held at your office or on video, and discovery with a roadmap takes 5 to 7 days. Every date after that goes in writing, and your Signal Lead flags any risk to it early, so you hear about a problem before it becomes a missed deadline.

What does a London engagement cost?

It depends on scope, so we price after the first conversation. The main factors are the services involved, how many systems or channels they touch, regulatory requirements, and whether you want a one-off project or ongoing support. Third-party costs such as ad spend and licences are paid by you directly.

Book a 15-minute call.

A fit check, not a pitch. A few questions, an honest answer and a clear next step. Not every call ends in a proposal.

Book 15 minutes