Video production and animation for Stockholm companies with a complex story to tell

Explaining what is hard to see

A lot of what Stockholm companies sell is invisible or hard to film. Payment infrastructure, telecoms software, a compressor inside a factory, a medical device that works under the skin, a carbon accounting platform. A camera pointed at an office does not explain any of these. Animation can.

That is why so much of the video production Stockholm firms need is really explanation work. Show how the product works, why it matters to the buyer and what makes it different, in under two minutes, for someone watching on a phone between meetings. We start with that script, not with the visuals.

What we produce

• Product explainers: 60 to 120 second videos that show how a product or service works
• Motion graphics: animated data, interface walk-throughs and brand animations for web and social
• 2D animation: character and illustration-led stories for consumer brands and onboarding
• 3D animation: machines, devices and buildings shown from angles no camera can reach
• AI video: fast, lower-budget versions and variations for testing and social formats
• Social cut-downs: short vertical edits for LinkedIn, Instagram, TikTok and YouTube Shorts
• Event and launch content: openers, stage screens and recap edits
• Managed editing: ongoing editing of your own footage on a monthly schedule

Built for subtitles and many markets

Sweden is a subtitling country. Foreign films and series are shown in their original language with Swedish text, so Swedes are used to reading on screen, and many people watch video at work with the sound off. We plan videos to work silently first: clear on-screen text, a strong visual story and burned-in or file-based subtitles.

For exporters, one master video often needs versions in English, German, Norwegian, Danish, Finnish and more. We design with that in mind, keeping text in editable layers so new languages can be added without rebuilding scenes. Our team works in English, and native partners provide translation and voice-over for each market.

Accessible by default

Video on a website or app falls under the same accessibility expectations as the rest of the page. We deliver accurate captions as separate files, add transcripts for longer pieces and avoid fast flashing effects. For key videos we can script an audio-described version, so people with low vision get the same information. These steps also help search engines and AI assistants understand what the video says, which makes it easier to find.

Stockholm sectors we make video for

• Industrial and engineering firms: how machines work, maintenance guides and trade fair loops
• Fintech and SaaS: product demos, onboarding videos and investor updates
• Gaming studios: trailers, teasers and community content, often with 3D and motion design
• Health and life sciences: mechanism-of-action animations and patient explainers, reviewed for accuracy
• Property and architecture: walk-throughs and fly-overs of buildings not yet built
• Employer branding: recruitment videos for companies competing for scarce engineers

Brand and tone

Swedish brands tend to prefer a calm, honest tone. Big claims, loud music and stock footage of people high-fiving in an office land badly with Swedish viewers. We keep scripts plain and specific, let the product carry the story and use design that fits Scandinavian brand guidelines: clean layouts, generous space, restrained colour.

For sustainability messages, we stick to claims your team can prove, and we keep the visuals honest. A green leaf animation over a vague promise is the kind of thing Swedish audiences, and increasingly regulators, notice.

When live filming is needed

Some stories need real people and real places: a founder interview, a factory floor, a customer site. We plan shoots carefully. Either we travel with a director and crew lead and book local camera and sound crew, or we work with your preferred Stockholm production partner and handle the edit, animation and versions ourselves. The approach is agreed in the plan.

Our team has broadcast more than 20 live events, so we know how to run a shoot that has one chance to get it right.

Production steps: Talk, Plan, Build, Grow

• Talk: a 15-minute call about the audience, the message and where the video will be used.
• Plan: a creative brief, script and visual approach in a written plan within 5 to 7 days.
• Build: storyboards, design frames, animation or filming and edit, with review rounds and delivery dates in writing.
• Grow: cut-downs, language versions and performance tracking on the channels where the video runs.

Reviews on exact frames

Reviews happen in a shared tool where you can comment on exact frames. Every comment is tied to a timecode, so nothing is lost between rounds. You get a clear number of review rounds at each stage, so nobody is surprised by a late change.

What shapes the cost

• Length and style: motion graphics, 2D, 3D or live action
• Number of language versions and voice-overs
• Script and research work, especially for technical or medical topics
• Music, stock and voice talent licences
• Filming days, crew and travel if needed
• Number of cut-downs and formats

Why 22 Signals

We make video as part of a wider team that also runs paid media, SEO and websites, so the video is planned for where it will actually be seen and measured once it is live. For video production, Stockholm teams get one partner for the script, the animation, the language versions and the campaign. Book a 15-minute call to talk through your next video.

Questions

How long does an explainer video take to make?

It depends on the style and the review process, so we set dates in the written plan. Motion graphics are usually faster than 3D. Clear feedback at the script stage saves the most time later.

Can you make Swedish versions?

Yes. We produce in English and arrange Swedish subtitles and voice-over through native partners. Text is kept editable so each extra language is a quick change rather than a rebuild.

Should we use animation or live action?

Animation suits products that are invisible, internal or not yet built. Live action suits people, places and trust. Many good videos mix both. We recommend in the creative brief.

What is AI video good for?

Fast concept tests, social variations and lower-budget pieces. For flagship brand films and technical accuracy, traditional animation still gives more control. We tell you which suits each piece.

Can you film in Stockholm?

Yes, by travelling with a small team and booking local crew, or by working with your own Stockholm production partner. We agree the approach in the plan.

Do we own the final video?

Yes. You receive the final files and the usage rights agreed in the contract. Licensed music, stock and voice talent come with their own terms, which we explain before you approve them.

Can one video work for both Sweden and export markets?

Often, yes. We write a master script with no local idioms, keep on-screen text in editable layers and plan cut-downs per market. A few scenes may still need local footage or examples, which we flag early.

Book a 15-minute call.

A fit check, not a pitch. A few questions, an honest answer and a clear next step. Not every call ends in a proposal.

Book 15 minutes