Social media management that keeps your channels active and on brand

Why company social accounts stall

Most established companies have social accounts. Far fewer have accounts that post on a steady rhythm, look like the same brand on every channel, and reply to comments before the moment has passed. The work tends to fall to whoever has a spare hour, and nobody has a spare hour for long.

When an outside agency is brought in, a different problem appears. The agency writes captions but cannot make video. Video comes from a separate studio on its own timeline. Paid boosts sit with a third supplier. The result is a feed of stock images and late posts, while competitors publish short video every week.

We run social as a standing service with a calendar, a content plan and agreed turnaround times. Because the people who plan your posts sit next to the people who film, edit and run ads, the plan does not wait on anyone outside the team.

What our social media management includes

• Channel strategy: which platforms to run, what each one is for, and how often to post on each
• A monthly content calendar you approve before anything goes live
• Short-form video and reels made by our in-house video and motion team
• Carousels, static posts, stories and captions written in your brand voice
• Publishing and scheduling at the times your audience is active
• Community management: replies to comments and messages within agreed hours, with clear rules for what gets passed to you
• Profile setup and clean-up: bios, links, highlights, pinned posts and handles kept consistent
• Monthly reporting in plain words, with a short list of what we will change next

Instagram, LinkedIn and TikTok management

Each platform rewards a different kind of post, so we do not paste the same thing everywhere. A good social media management plan gives every channel a job.

Instagram management: reels, carousels and stories for brands people choose with their eyes, such as beauty, fashion, food, clinics and hospitality. We plan grids and highlights so a new visitor understands the business in a few seconds.

LinkedIn management: company page posts, document carousels and short video for B2B firms, plus ghostwritten posts for leaders who agree to it. LinkedIn is where buyers check whether a firm is real and active before they reply to an email.

TikTok management: native short video built around a hook in the first second, made to look like TikTok rather than a cut-down TV advert. We test formats in small batches and keep the ones your audience watches to the end.

We also run Facebook, YouTube Shorts and X where your buyers are, and say plainly when a channel is not worth your time.

Video is most of the work now

On almost every platform, short video gets shown to more people than a static post. That makes video the hardest part of social to keep up, and the part most agencies outsource.

Our video and motion team is in-house. They turn one recording session into a month of clips, add captions and motion graphics, and cut each piece to the right shape for each platform. When you have no footage, we plan simple shoots you can run on a phone, or build posts from product images, screen recordings and animation. Where AI helps with versions or backgrounds, it is labeled and checked by a person before it is posted.

Community management and replies

A comment left without an answer tells a buyer the account is unattended. We agree reply hours with you, write a short guide for tone and common questions, and set rules for anything sensitive: complaints, legal or medical questions, press requests and pricing. Those come to you with context rather than being answered on the spot.

For regulated businesses such as law firms and clinics, we keep replies general and route anything that looks like a request for advice to your team. Nothing that needs a professional answer is posted by us.

How a social engagement runs

Talk: a 15-minute intro call to learn who you sell to, what your accounts look like today and what you want social to do. Brand awareness, recruiting, sales leads and customer service need different plans.

Plan: within 5 to 7 days of discovery you get a written roadmap: channels, posting rhythm, content pillars, formats, reply rules and the numbers we will report on. Start dates and approval steps are agreed in writing.

Build: profiles are cleaned up, the first calendar is approved, and the first batch of video and posts is made before anything is published, so the account never runs dry in week two.

Grow: each month we review what reached people, what they watched, saved and shared, and what drove visits or inquiries. The next calendar is built from that, not from guesswork.

How social connects to the rest of your marketing

Social media works better when it is not on its own. Posts that perform well organically are the best starting point for paid ads, so our paid media team can turn a strong reel into an ad set the same week. When a post sends people to a landing page, our web team can build it and our tracking shows which posts led to inquiries.

Social also feeds search. Profiles, posts and mentions are among the sources AI assistants read when they describe a business, so consistent, active accounts support our SEO and GEO work. And when creators or partners are part of the plan, our influencer team runs those campaigns inside the same calendar.

Industries we manage social for

• Fashion, beauty and retail: product reels, launches, behind-the-scenes and stories that drive store visits and online sales
• Healthcare and wellness: clinic and practitioner content, with claims checked before anything is posted
• Law firms and professional services: LinkedIn for partners and firms, plus short explainer video for Instagram and TikTok
• Technology, SaaS and AI: product clips, founder-style posts from your leadership team, hiring and launch content
• Real estate: property video, area guides and listings across Instagram and Facebook
• Gaming, esports and entertainment: event coverage, highlights and fan community management, drawing on our live broadcast background

What decides the scope

We write the scope after the first call and agree it with you before any work starts. These are the things that change it:

• How many platforms and accounts we run
• Posts and videos per month, and how much of it is filmed versus built from existing assets
• Reply hours and expected message volume
• Languages and markets: US, UK, UAE or several at once
• Whether paid boosts, influencer work or landing pages are part of the plan

Why companies choose 22 Signals for social

One team plans, films, edits, publishes, replies and reports, so your social calendar does not depend on three suppliers lining up. We have worked with more than 30 companies across the US, the UK and the UAE, and have run and broadcast more than 20 live events, which teaches you to hit a publishing date.

We will not promise a follower number. Platforms change what they show people, and bought or inflated followers do real harm to an account. What we promise is a steady, on-brand presence, honest reporting, and a plan that changes when the numbers say it should.

Questions

What does a social media management agency actually do?

It plans what your company posts, makes the content, publishes it, answers comments and messages, and reports on what happened. At 22 Signals that includes video made by our own team, so you are not briefing a separate studio. You approve the calendar each month and keep final say on anything sensitive.

Which platforms do you manage?

Instagram, LinkedIn, TikTok, Facebook, YouTube Shorts and X. We recommend platforms from where your buyers spend time and what you want from social. Most companies do better running two or three channels well than six channels badly, so we often start small and add channels once the first ones are steady.

Do you make the videos or do we need to send them?

We make them. Our in-house video and motion team edits footage you send, plans simple shoots with your team, or builds posts from product images, screen recordings and animation. If you already film content, we turn it into a month of platform-ready clips with captions.

How do approvals work?

You approve the monthly calendar and the first batch of content before anything is published. After that, approval steps are agreed in writing: some clients sign off every post, others approve the calendar and let us run day to day. Replies follow a written guide, and anything sensitive comes to you first.

Can you grow our followers?

We do not promise a follower count, and we never buy followers or engagement. We focus on posting the right content on a steady rhythm and reporting the numbers that matter to the business, such as reach, watch time, profile visits and inquiries. Followers tend to follow from that.

Do you also run paid social ads?

Yes, through our paid media team. Organic and paid share the same calendar and creative, so a post that performs well can become an ad quickly. Paid campaigns on Meta, TikTok and LinkedIn are planned and reported separately so you can see what each one costs and returns.

What do you need from us to start?

Admin access to your accounts, your logo files, brand colors and fonts, and any photos or video you already have. We also ask for a short list of topics you want to be known for and anything you never want posted. That is enough to write the first roadmap.

Book a 15-minute call.

A fit check, not a pitch. A few questions, an honest answer and a clear next step. Not every call ends in a proposal.

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