Video production in Madrid: explainers, animation and AI video that work in Spanish

What Madrid companies use video for

Large Madrid companies explain complicated things for a living. A bank launching a new account, an energy company explaining a tariff, an engineering group pitching for an infrastructure contract, a telecoms operator rolling out a new network service. Text and slides struggle with that. A two-minute animation often does the job better, and it can be reused in sales meetings, on the website, at trade fairs and in internal training.

Smaller firms and startups use video differently: short social clips, founder messages, product demos and ads that have to stop a thumb in a second. Both need a clear brief, a script that says one thing well and a production plan that fits the budget.

What we produce

• Explainer videos: 60 to 120 seconds on what you do, how it works and why it matters
• Motion graphics: animated data, product features and brand stories for web, social and presentations
• 2D animation: characters and illustrated scenes for training, onboarding and campaigns
• 3D animation: products, machinery, buildings and processes shown from angles a camera cannot reach
• AI video: fast variations for ads and social, and scenes that would be costly to film
• Event content: openers, stage screens, recaps and live streams for conferences and launches
• Editing: turning your own footage into a steady flow of social and web content

Language versions without starting again

A video for Madrid often needs to work in more than one version: Spanish for Spain, Spanish for Latin America, English for investors or international customers. Voiceover, on-screen text, subtitles and even some visuals may change between them. If the project is not planned for that, every new version costs nearly as much as the first.

We build the edit and animation files so text layers, voice tracks and subtitles can be swapped cleanly. Our team works in English, and Spanish scripts, voiceovers and subtitles are produced with native localisation partners and voice artists, or with your own team. Captions come as standard, which helps accessibility and suits the many people who watch social video with the sound off.

Trade fairs, conferences and live events

Madrid hosts a busy calendar of trade fairs and conferences, many of them at IFEMA, including FITUR, one of the world's largest tourism fairs, every January. Exhibitors need stand screens, product loops, presentation videos and social content during the event, all delivered before the doors open.

We have broadcast more than 20 live events, so we know how to plan around a date that cannot move. For Madrid events we can produce stand content, opening films and recap edits, and plan live streaming where the venue supports it. On-site crew and equipment for filming are arranged with partners in Madrid when needed.

AI video, used carefully

AI video tools now produce convincing scenes, presenters and variations in hours rather than weeks. They are useful for testing ad ideas, creating many language or format versions and showing scenes that would be costly to film. They are less suited to anything that depends on real people, real places or exact product detail.

We use AI where it helps and say clearly where it was used. The EU AI Act includes transparency duties for AI-generated and manipulated content, and Spanish audiences, like everyone else, react badly to being misled. We check rights for any likeness, voice or music, and we never imitate a real person without written permission.

How a video project runs

• Talk: a 15-minute call on the audience, the message and where the video will be shown.
• Plan: a creative brief, script outline, style options and schedule, written up in 5 to 7 days.
• Build: script, storyboard, voice, animation or filming, and edits, with review rounds and dates in writing.
• Grow: cut-downs for each channel, language versions and performance tracking where the video runs in ads.

Where video connects to the rest of your marketing

Because the same team runs paid media, SEO, social media and web development, a video is planned around how people will actually see it. An explainer can sit on a service page and support search, power a paid campaign on Meta and YouTube, appear in a LinkedIn sequence for B2B buyers and be cut into short clips for Instagram and TikTok. One shoot or animation, used in many places, gives far better value than a single film that lives on a hard drive.

Working with a Madrid team from a distance

Scripts, storyboards, animation and edits are produced remotely, with review links and short calls. Every round of feedback is collected in one place and answered in writing, so nothing is missed between versions. When a project needs filming in Madrid, at your premises, a factory, a hotel or a trade fair, we plan the shoot with local crew partners and travel for it where that helps.

Proof

We have broadcast more than 20 live events and produced video, motion graphics, AI video and 3D animation for companies across several countries. We do not name clients publicly, but on a call we will show work close to what you need.

What changes the cost

• Length and style: motion graphics, 2D, 3D, filmed or AI video
• Number of language versions and formats
• Voiceover, music licensing and stock footage
• Filming days, crew and locations in Madrid
• Revision rounds and delivery deadlines

Questions

How long does video production in Madrid take with you?

A short motion graphics explainer usually takes a few weeks from brief to final file. 3D animation and filmed work take longer. Planning takes 5 to 7 days, and every review round and delivery date is agreed in writing.

Can you deliver Spanish voiceovers and subtitles?

Yes, through native localisation partners and voice artists, or with your own team. Our team works in English, and we build files so Spanish, Latin American and English versions can be produced cleanly.

Can you film in Madrid?

Yes. We plan shoots in Madrid with local crew partners and travel for them where useful. Animation, motion graphics and AI video need no filming and are produced fully remotely.

Do you make content for IFEMA trade fairs?

Yes. We produce stand loops, presentation videos, opening films and recap edits for Madrid trade fairs and conferences, scheduled backwards from the opening day.

Is AI video suitable for our brand?

It suits ad testing, many format or language versions and scenes that would be costly to film. For real people, real places and exact product detail, filming or 3D animation is usually better. We label AI content clearly.

Can one video serve both Spain and Latin America?

Often the visuals can, but voice, vocabulary and some on-screen text should change. We plan a master edit with swappable layers so each market gets a version that sounds local rather than one compromise version.

Who owns the finished video?

You do, along with the project files we agree to hand over. Music, stock footage and voice licences follow their own terms, which we explain before production starts.

Book a 15-minute call.

A fit check, not a pitch. A few questions, an honest answer and a clear next step. Not every call ends in a proposal.

Book 15 minutes