PPC agency Birmingham businesses hire to turn ad spend into real enquiries

Clicks are easy. Enquiries are the job.

Most Birmingham businesses that come to us have run ads before. The account was set up by a previous supplier, the reports talk about impressions and click-through rates, and nobody can say how many of last quarter's new clients came from it. Phone calls are not tracked. The landing page is the homepage. The creative is the same stock image it was two years ago.

Paid media works when every part is connected: the right audience, an ad worth stopping for, a page that answers the question, and tracking that follows a lead all the way to revenue.

What we run

• Google Search and Performance Max for people actively looking for what you sell.
• YouTube for awareness and remarketing with short video.
• Meta (Facebook and Instagram) for consumer services, retail and clinics.
• LinkedIn for B2B audiences, by job title, industry and company.
• TikTok where your buyers spend their time.
• Creative made in-house: static, video and motion, refreshed on a schedule.
• Landing pages built for each campaign.
• Conversion and call tracking, connected to your CRM so you can see cost per lead and cost per client.

Channels that fit Birmingham's industries

• Advanced manufacturing and automotive suppliers: LinkedIn campaigns aimed at engineering and procurement roles at OEMs and tier-one suppliers, backed by Google Search for specific capabilities.
• Professional services in the Colmore Business District: Google Search for high-intent legal and financial queries, where every click is expensive and wasted spend hurts most.
• Logistics and distribution: Search and LinkedIn for buyers comparing warehousing, fulfilment and transport partners.
• Clinics and healthcare: Google and Meta campaigns written within advertising rules, which, for example, ban promoting prescription-only medicines to the public.
• Retail, the Bullring crowd and Jewellery Quarter businesses: Meta, TikTok and Performance Max with product and lifestyle creative, timed around engagement season, Christmas and sales periods.

Targeting a city and a region

Birmingham ads rarely stop at the city boundary. A Solihull clinic draws from Knowle and Dorridge; a Black Country manufacturer sells to buyers across the Midlands and beyond; a Jewellery Quarter jeweller may sell to customers anywhere in the UK. We set geographic targeting around where your real customers come from, using your CRM and sales data rather than a radius drawn on a map.

Where your audience includes Urdu or Punjabi speakers, we can test ad copy and creative in those languages alongside English, and report on whether it earns its place.

UK ad rules, consent and tracking

Tracking in the UK has to respect consent. PECR and ICO guidance mean advertising cookies need a visitor's agreement first, and Google requires consent signals for ad personalisation in the UK. We set up a proper consent banner and consent mode, then use server-side and offline conversion tracking so you still measure results accurately for people who say no.

Ad content also follows the CAP Code enforced by the Advertising Standards Authority, plus sector rules such as the SRA's for solicitors and the FCA's for financial promotions. We check claims before ads go live, not after a complaint.

How we run an account: Talk, Plan, Build, Grow

• Talk: we learn what a good lead looks like, what one is worth and how sales handles them.
• Plan: a channel plan, budget split, creative plan and tracking set-up, with every date in writing.
• Build: tracking first, then landing pages, creative and campaigns.
• Grow: weekly optimisation, monthly reports in plain English and new creative tests.

Creative is made by the same team

Because we also run video production, motion graphics and 3D, ad creative does not wait on another supplier. We run a managed video editing team for a US client, turning raw footage into a steady flow of edits. For Birmingham advertisers that means new ad variations every month, cut for each platform, rather than one asset stretched across everything.

How a PPC agency Birmingham clients trust should report

Ownership of the ad accounts is agreed in writing at the start, and you can see everything in them. Each month you get a written report on spend, leads and cost per lead for your Birmingham campaigns, with the changes we made and what we plan to test next. Review calls are booked when suits you.

When a project needs it, such as a filming day for ad creative at your premises or a planning session with your sales team, we come to Birmingham. It is about 80 minutes by train.

What affects the cost

We do not publish prices. Your ad budget is separate from our fee, and both depend on scope. The main cost factors are:

• How many channels and campaigns we run.
• How much creative you need each month, and whether it includes video or 3D.
• Landing pages and tracking set-up.
• CRM and call tracking integration.
• Reporting depth and meeting frequency.

Why 22 Signals

Most firms that come up for a PPC agency Birmingham search either buy media or make creative. We do both, and the same team builds landing pages, runs SEO and connects your CRM, under one Signal Lead. That matters because the weak point in a campaign is often not the ad but the page after it or the follow-up after that. Related: SEO and GEO, video and animation, and web development in Birmingham.

Questions

What makes a good PPC agency Birmingham businesses can trust?

Tracking that follows leads to revenue, reports in plain English, creative refreshed regularly, and clear written terms on who owns the ad accounts. Ask any agency how they will measure cost per client, not just cost per click. If they cannot answer, the campaign will be judged on the wrong numbers.

Which ad platform should a Birmingham B2B firm use?

Usually Google Search for people already looking, plus LinkedIn to reach specific roles at target companies. For manufacturers and professional firms, that pairing often works well. We test and move budget to what brings qualified leads, measured in your CRM.

Do you make the ads as well as run them?

Yes. Static, video, motion and 3D creative are made in-house, cut for each platform. That means new variations every month and faster tests, without briefing a separate creative agency.

How do you track leads with UK cookie rules?

We set up a consent banner and consent mode that follow PECR and ICO guidance, then add server-side tracking, call tracking and offline conversions from your CRM. That keeps measurement accurate while respecting visitors who decline cookies.

Can you run ads for a Birmingham clinic?

Yes, within the rules. Healthcare and aesthetics ads must follow the CAP Code and platform policies, and prescription-only medicines cannot be promoted to the public. We write compliant ads that still give people a clear reason to book, and check claims before launch.

Do you meet clients in Birmingham?

When the project needs it, for example for a creative filming day or a sales planning session. Day-to-day account management runs remotely, with weekly optimisation and a monthly report and call.

Is there a minimum ad budget?

We do not set one, but we will tell you honestly if a budget is too small to learn anything. The right amount depends on how competitive your searches are, what a lead is worth to you and how many channels you want to test. We recommend a starting budget in the plan, with reasons.

Book a 15-minute call.

A fit check, not a pitch. A few questions, an honest answer and a clear next step. Not every call ends in a proposal.

Book 15 minutes