PPC agency Manchester businesses use to buy leads, not clicks

Clicks are easy to buy. Customers are not.

Plenty of Manchester businesses already spend on ads and get a monthly report full of impressions, clicks and click-through rates. What the report rarely says is how many of those clicks became paying customers, because tracking stops at the form fill or never started at all.

We fix that first. Once spend is tied to real outcomes, decisions get simple: put more behind what brings customers, cut what does not, and stop paying for traffic that was never going to buy.

A common example: a Manchester retailer sees strong return on ad spend in Google, but the figure counts orders that were later returned and customers who would have bought anyway through a brand search. Once returns and brand terms are separated out, the real picture often tells a different story about which campaigns deserve the budget.

What we run

• Google Search and Performance Max, including Shopping feeds for online retailers.
• YouTube campaigns, from short bumper ads to longer explainer formats.
• Meta (Facebook and Instagram) for prospecting, retargeting and catalogue ads.
• LinkedIn for B2B targeting by job title, sector and company size.
• TikTok for brands whose customers live there.
• Creative made in-house: static, video, motion and 3D.
• Landing pages built and tested for each campaign.
• Conversion tracking, call tracking and CRM connection so results show up as revenue.

What paid media looks like for Manchester sectors

• Fashion, beauty and e-commerce: Shopping and Performance Max with a clean product feed, Meta and TikTok creative refreshed often enough to beat fatigue, and margin-aware bidding.
• Spinningfields financial and professional services: high-intent Google Search and LinkedIn, with careful copy. Google requires FCA authorisation checks for many UK financial services advertisers, and we handle that verification process with you.
• Manufacturers and B2B suppliers across Greater Manchester: LinkedIn and Search aimed at buyers and engineers, with long sales cycles tracked through the CRM.
• Clinics and health businesses: compliant ad copy and landing pages, given extra restrictions on health and medical advertising.
• Tech and SaaS firms: trial and demo campaigns measured on qualified pipeline, not sign-ups alone.

UK ad rules and consent

All UK advertising must follow the CAP Code, enforced by the Advertising Standards Authority, which covers claims, pricing, comparisons and how influencer and social ads are labelled. Tracking must respect consent too: under PECR and UK GDPR, advertising cookies need permission, and the ICO, headquartered in Wilmslow just outside Manchester, has been clear about this. We set up Google Consent Mode and a proper consent tool so your campaigns keep measuring within the rules.

The upside of doing this properly is cleaner data. When tracking is set up correctly, the numbers in Google and Meta match far more closely with what your CRM records.

How we run a PPC agency Manchester clients can audit

Who owns the ad accounts is agreed in writing at the start, and you keep full access throughout, including to the history.

• Talk: a 15-minute call, then read-only access to your ad accounts and analytics.
• Plan: tracking fixes, audience and keyword plan, creative plan, budgets by channel and targets, all written down.
• Build: campaigns, creative and landing pages, launched in a controlled order.
• Grow: weekly optimisation, new creative tests, monthly reporting on cost per lead and cost per sale.

Proof: ads joined to the rest of the work

For a beauty salon we rebuilt the website, ran its SEO and managed its Google Ads together. Because one team owned all three, the ads sent people to pages built to convert, the search work reduced reliance on paid clicks over time, and the reporting showed which channel brought which bookings. That joined-up approach is how we would run paid media for a Manchester business.

Working with us from Manchester

Paid media runs entirely inside the ad platforms, so what matters is the routine around it. You get a weekly update and a monthly review call at a time that suits your Manchester team, with spend, leads and cost per result set out in writing. When a campaign launch or creative shoot needs it, your Signal Lead comes to Manchester in person.

What affects the cost

Ad spend is paid to the platforms directly. Our fee depends on:

• Number of channels and campaigns.
• How much creative is needed each month, and in which formats.
• Landing page builds and testing.
• Tracking and CRM integration work at the start.
• Reporting depth and how often you want to meet.

Why 22 Signals

Most PPC agencies buy media and rely on your team for creative, landing pages and tracking. We produce all of it, including video, motion graphics and 3D, under one Signal Lead. That means faster creative testing and fewer excuses when results lag. Related services: SEO and GEO, video production and animation, web development and our Manchester hub.

Questions

What budget do we need for paid ads in Manchester?

It depends on your market, margins and goals. A local B2B firm may need far less than a fashion brand selling across the UK. We look at search volumes, competitor activity and the value of a customer, then recommend a starting budget with a clear test plan. Ad spend goes to the platforms; our fee is separate.

Should we use Google or Meta ads?

Google Search captures people already looking for what you sell, so it suits high-intent services. Meta and TikTok create demand among people who were not searching yet, which suits fashion, beauty and consumer brands. Many businesses use both, with tracking that shows how they work together.

Do you make the ad creative?

Yes. Our in-house teams produce static ads, short-form video, motion graphics, 3D product visuals and clearly labelled AI video variations. Having creative and media in one team means we can test new ideas weekly instead of waiting on another agency.

Can you advertise financial services in the UK?

Yes, within the rules. Google requires many UK financial services advertisers to be FCA authorised and verified before ads can run, and all ads must meet ASA and FCA standards on clarity and fairness. We work with your compliance team on copy and handle the platform verification steps with you.

How do we compare one PPC agency Manchester firms recommend with another?

Ask three things. Will they report on cost per lead or sale from your CRM, not just clicks? Who makes the creative and landing pages, and how often do they test new ones? Will the ad accounts stay in your name? An agency that answers all three clearly is usually worth a proper conversation.

Do we keep our ad accounts if we leave?

We agree that in writing at the start, because it varies from client to client, and you have access to the campaign history, audiences and conversion data throughout. We never hold accounts hostage.

Will you meet us in Manchester?

When the project needs it, yes, for example a launch planning session or a creative shoot. Most of the work happens in the platforms, so weekly updates and monthly reviews run by video call during normal UK hours.

Book a 15-minute call.

A fit check, not a pitch. A few questions, an honest answer and a clear next step. Not every call ends in a proposal.

Book 15 minutes