The paid media agency Austin teams hire when ad spend needs to show up in the pipeline

Where Austin ad budgets leak

We see the same pattern in a lot of Austin accounts. Campaigns were set up quickly by someone who has since left. Conversions are counted twice, or counted on page views. The LinkedIn budget targets a job title list that is half recruiters. The creative has not changed in four months, and the agency report is a screenshot of click-through rates.

Nobody is being dishonest. The problem is that ads, landing pages, tracking and the CRM are owned by different people, so nobody can say which campaign produced the deals that closed last quarter. Fixing that link is most of the job.

What we run

• Google Search and Performance Max, built around buyer intent rather than broad terms.
• YouTube for product demos, explainers and remarketing.
• Meta and TikTok for consumer brands, clinics and events.
• LinkedIn for B2B software, hardware and professional services targeting by company and role.
• Creative made in-house: static, video, motion and 3D product visuals.
• Landing pages built and tested for each campaign.
• Conversion tracking, call tracking and CRM connection so revenue flows back into the platforms.

Channel mix by Austin industry

• B2B SaaS companies in the Domain and Downtown: LinkedIn for account targeting, Google Search for high-intent category and competitor terms, and YouTube remarketing for demos, all measured on pipeline.
• Semiconductor and hardware suppliers: tightly targeted search on part types and applications, LinkedIn aimed at engineering and procurement roles, and 3D product visuals that show what a photo cannot.
• Vendors to Texas state agencies: brand and capability search campaigns that keep you visible while procurement teams research.
• Clinics and wellness practices from South Austin to Round Rock: local search and Meta campaigns tied to booked appointments, with health advertising rules respected.
• Music, events and consumer brands: TikTok and Meta timed around the festival calendar, when much of the city's attention is on live events.

Creative is half the result

Platforms reward fresh creative, and most paid media budgets are let down by tired ads. Because we have video, motion graphics, AI video and 3D teams in the same company, new creative is part of the monthly plan, not a separate project. AI-generated variations are labeled clearly and reviewed by a person before they run. For an Austin hardware brand that might mean rendered product visuals before the production units exist; for a clinic it might mean short videos answering the questions patients ask most.

How it works: Talk, Plan, Build, Grow

• Talk: a short call about your goals, current accounts and what a good lead is worth to you.
• Plan: an account and tracking audit, then a written channel plan, budget split and creative plan.
• Build: fix tracking first, then launch campaigns, landing pages and creative.
• Grow: weekly optimization, monthly creative refresh and reporting tied to leads and revenue.

Proof

Our ad creative comes from the same company that runs a managed video editing team for a US client. Producing video on a schedule is what keeps campaigns fresh. Because one company handles both, Austin clients get creative and media planned together instead of handed between two vendors.

Tracking and Texas privacy

Good tracking and good privacy are not in conflict. We set up consent where it is needed, use server-side conversion tracking where it suits, and send only the data platforms need. The Texas Data Privacy and Security Act gives residents rights over targeted advertising and the sale of personal data, so audience lists, pixels and data sharing are reviewed against it before campaigns go live.

How account management runs week to week

Every week we review search terms, placements, creative fatigue and lead quality, then adjust bids and budgets against what your CRM says about closed deals. Changes are logged in one shared channel so you can see what moved and why. Check-in calls are booked at times that suit your team, and you have direct access to the accounts at all times.

What your monthly report shows

Every paid media agency Austin companies talk to will promise reporting. Ours is short and built around money: spend by channel, leads and booked calls or appointments, cost per qualified lead, deals or revenue matched back from the CRM, and what we are changing next month and why. Click-through rates still appear, but only where they explain something. If a number is estimated rather than tracked, the report says so.

What affects the cost

• Number of channels and campaigns.
• Monthly ad spend and how it is split.
• How much creative you need each month, and in what formats.
• Landing pages and testing.
• Tracking work, especially CRM and call tracking setup.

Why choose 22 Signals

A paid media agency is only as good as the data it optimizes on. We fix the tracking, build the pages and make the creative ourselves, then report on leads and revenue in plain words. One Signal Lead runs it, and if SEO or a new website would do more for you than more ad spend, we will say so.

Questions

Which ad platforms work best for Austin B2B companies?

Usually Google Search and LinkedIn. Search catches buyers actively looking for your category, and LinkedIn lets you reach specific companies and roles, which matters in a market full of software and hardware firms. YouTube remarketing often helps long sales cycles. We decide the mix from your deal size, sales cycle and existing data.

Do you need us to be in Austin to run local campaigns?

No. Local targeting, location extensions, call tracking and local landing pages all work the same wherever the team sits. We research Austin competitors and areas you serve directly. If a stage of the project needs us in person, such as a content shoot, we plan it into the scope.

Who owns the ad accounts?

That is agreed in writing before any campaign starts, because it varies by client. Whatever we agree, you have access to the accounts, the history, the audiences and the conversion data at all times. You can see everything we do at any time, and our reports link back to the live numbers.

How quickly will we see results?

Search campaigns tend to produce leads first, once tracking is right, while Meta, LinkedIn and TikTok need a period of testing before performance settles. The first month is often about fixing tracking and finding what works, and we set expectations for each channel in the written plan.

How do you advertise healthcare services within the rules?

Carefully. Google and Meta both restrict how health services and conditions can be targeted and described, and pixel data on health pages needs extra care. We follow platform health policies, avoid sensitive targeting, keep patient data out of ad platforms and have your team approve claims before ads run.

Can you plan campaigns around SXSW or Austin City Limits?

Yes. Festival periods can change how Austin audiences behave and how busy local ad auctions are. For event, hospitality and consumer brands we plan creative, budgets and schedules well ahead, and for B2B companies we sometimes recommend steering local budget around those weeks rather than into them.

Book a 15-minute call.

A fit check, not a pitch. A few questions, an honest answer and a clear next step. Not every call ends in a proposal.

Book 15 minutes