The SEO agency Austin companies use to get found in Google and in AI answers

Why search is harder in Austin than it looks

Austin is full of companies that are good at marketing. If you sell software, you are competing for search terms against well-funded neighbours with content teams. If you run a clinic, a law practice or a home services business, you are competing across a metro that keeps spreading north to Round Rock and Georgetown, east to Pflugerville and Manor and west toward Lakeway.

Buyers have also changed how they search. A procurement lead might ask ChatGPT for a shortlist of vendors before ever opening Google, and a patient might read a Google AI Overview instead of clicking through to your site. Search work now has two jobs: rank in the classic results and be the business those AI answers describe.

What our SEO and generative engine optimization work includes

Generative engine optimization, or GEO, is the work of making your business easy for AI assistants to understand, trust and mention. It sits alongside classic SEO, not instead of it.

• Technical SEO: crawling, indexing, site speed, structured data and fixing what blocks search engines.
• Local SEO and Google Business Profile for each Austin area location you serve.
• Content planned around the questions your buyers actually ask, written to answer them first.
• How the business is described across the web: directories, review sites, partner pages and profiles kept accurate and consistent.
• Outside mentions from relevant publications, associations and partners.
• Monthly reporting on rankings, traffic, leads and how AI assistants describe you.

Search priorities by Austin industry

• SaaS and software companies: comparison and alternative pages, integration pages, use-case content and documentation that ranks, so buyers find you at the evaluation stage, not just by brand name.
• Semiconductor and hardware suppliers: technical product pages, searchable specifications and application notes that engineers find when they search part types or standards.
• Firms selling to Texas state agencies: capability pages and published expertise that procurement teams find when they research vendors.
• Clinics, dental and aesthetics practices: local pages for each location from Downtown to Round Rock and Cedar Park, review generation and accurate service pages.
• Law firms and professional services: practice area content with every legal statement checked, and location pages that hold up to scrutiny.
• Music, events and hospitality: event schema, venue pages and timely content around the festival calendar.

Proof

Right now, 10 of the businesses we work with sit in Google's top five for their main searches and show up in ChatGPT's answers. That includes monthly SEO and content for US personal injury law firms, where every statute in every article is checked before it is published. It is careful, repeatable work, and it is how we operate as an SEO agency. Austin clients get the same checks, the same written plan and the same monthly report format.

How it works: Talk, Plan, Build, Grow

• Talk: a short call about where your leads come from today and which searches matter most.
• Plan: a technical audit, competitor review, keyword and question research, and a test of how AI assistants currently describe you, turned into a written plan.
• Build: technical fixes, new and improved pages, local profiles and the first outside mentions.
• Grow: monthly content, link and mention work, and reporting tied to leads, not just rankings.

An example of the research we do

For a US aesthetics practice we ran a 35-question search audit across five AI engines, asking the questions real patients ask and recording which businesses each engine named and why. A test like that shows where the gaps are before anyone writes a word, so the content plan targets the questions where you are missing. An Austin clinic group, software company or supplier gets the same kind of test, built around its own buyers' questions.

What working with us looks like month to month

Monthly reviews are booked at a time that suits your team, and the written report arrives before the call so the meeting is about decisions rather than reading numbers aloud. Most SEO work does not depend on being in the same city, but local knowledge does matter, so we research each Austin neighborhood and suburb you serve, check local competitors and keep your Google Business Profile details accurate.

What affects the cost

• The size and technical health of your site.
• How many locations or service areas need local pages and profiles.
• How competitive your main searches are in Austin and nationally.
• How much content you need each month, and how specialized it is.
• Whether you also want paid search, so both channels are planned together.

Why pick 22 Signals

Many agencies do SEO. Fewer can also rebuild the site when the problem is technical, produce the video and 3D content that earns links, and connect search results to your CRM. We do all of it with one Signal Lead, and we report in plain words: what we did, what moved and what comes next.

Questions

How do you learn the Austin market?

Technical SEO, content, profiles and outside mentions are done online. Local knowledge still matters, so we research each part of Austin you serve, check local competitors directly and read the search results your buyers actually see. We visit when a stage of the project needs it.

How long does SEO take to work in Austin?

Technical fixes and Google Business Profile improvements tend to show first. Content and authority take longer to move competitive rankings, and crowded software terms take longest. We set milestones in the plan so you can see progress each month, and we report leads as well as rankings.

What is generative engine optimization and do we need it?

It is the work of making AI assistants like ChatGPT, Claude and Gemini understand and mention your business accurately. If your buyers research vendors or providers with AI tools, which many B2B buyers and patients now do, you need it. It builds on good SEO: clear pages, consistent profiles and credible outside mentions.

Can you do local SEO for several Austin area locations?

Yes. Each location gets its own optimized Google Business Profile, a location page with real local detail, consistent listings across directories and a review process. We plan it so locations in, say, Downtown, Round Rock and Cedar Park support each other rather than competing for the same searches.

Do you guarantee first page rankings?

No, and you should be wary of anyone who does. Nobody controls Google or AI assistants. What we commit to in writing is the work, the timeline and honest reporting on what is moving. Our proof is that 10 of the businesses we work with currently sit in Google's top five for their main searches.

Do you write content for regulated industries?

Yes. We write for law firms and healthcare practices, where accuracy matters. Every legal or medical statement is checked against its source, and we ask your team to approve anything that makes a claim about outcomes or treatment. For Texas businesses, we check state-specific details rather than reusing national copy.

Book a 15-minute call.

A fit check, not a pitch. A few questions, an honest answer and a clear next step. Not every call ends in a proposal.

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