A digital agency in Europe for AI, web, search and growth

What European companies hire us for

Most of our European work starts with a specific problem: a site that no longer reflects the business, a sales team buried in manual admin, or a brand that does not appear when buyers ask ChatGPT or Google for a supplier. Typical projects include:

• AI tools and workflow automation for sales, support, finance and reporting, built around the systems you already use
• Data and cloud work: dashboards, pipelines, migrations and cost reviews on AWS, Google Cloud and Azure
• Websites, portals, online stores and apps, with accessibility planned from the first wireframe
• SEO and GEO, so your pages rank in Google and show up in answers from ChatGPT, Claude, Gemini and Google AI Overviews
• Paid media on Google, Meta, LinkedIn, YouTube and TikTok, with creative made by the same team
• Social media, influencer campaigns and content for each market you sell in
• Video, motion, animation and 3D rendering for launches, products and trade fairs
• Go-to-market plans for companies entering a new European country, the UK or the US

Cities we work with across Europe

Each of these cities has its own page, because buyers, sectors and search habits differ from one market to the next. We also work with companies in the rest of Europe, from Lisbon and Brussels to Copenhagen, Vienna and Warsaw.

• Dublin, Ireland: technology firms, financial services and companies running their EU operations from Ireland
• Amsterdam, Netherlands: e-commerce, logistics, fintech and international brands with a Dutch base
• Berlin, Germany: startups, software companies and scale-ups preparing to grow beyond Germany
• Paris, France: luxury, retail, media and professional services firms
• Madrid, Spain: consumer brands, real estate, hospitality and companies selling into Latin America
• Milan, Italy: fashion, design, manufacturing and finance
• Stockholm, Sweden: product companies, gaming studios and fast-growing technology firms
• Zurich, Switzerland: finance, insurance, life sciences and B2B companies with strict data rules

What to bring to the first call

Most European projects start with a 15-minute call about the problem you want solved. It helps to bring three things: the numbers you track today, a list of the systems and suppliers involved, and the date that matters to you, such as a launch, a trade fair or a board meeting. From there we run discovery and send a written roadmap within 5 to 7 days. If something is missing, such as access to an analytics account, we say so on the call rather than a week later.

We hold kick-off workshops, weekly reviews and sign-off calls on video at times that suit your team. Updates arrive in writing every week, and you can see work in progress on a shared board rather than waiting for a final reveal.

GDPR, Swiss data law and the EU AI Act

European buyers ask about data protection early, and they are right to. Across the EU and the wider European Economic Area, personal data falls under the GDPR. We plan systems so they collect only the data a task needs, keep it in the regions you choose, limit who can see it and log where it goes. Where we act as a processor for you, we work under a data processing agreement and keep a list of the tools and sub-processors involved.

Switzerland is not in the EU and has its own law, the revised Federal Act on Data Protection, known as the FADP or nDSG. It is close to the GDPR in spirit but differs in detail, so Swiss projects get their own check rather than a copy of the EU approach.

The EU AI Act entered into force in 2024, and its obligations are phasing in over several years. Some uses of AI are banned, high-risk systems face strict requirements, and many everyday tools such as chatbots carry transparency duties, such as telling people they are talking to a machine. When we build an AI tool for a European company, we record what it does, what data it uses and where a person stays in charge, so you have the documentation ready if a customer or regulator asks. Your legal adviser keeps the final say on compliance.

Accessibility and the documentation buyers expect

The European Accessibility Act has applied since June 2025 to many digital products and services, including e-commerce, banking services, e-books and some transport services. Even where it does not apply to you directly, procurement teams increasingly ask for accessible websites and apps as a condition of buying. We design and test against the WCAG guidelines, check colour contrast, keyboard use and screen reader behaviour, and write up what we tested.

European procurement also tends to want paperwork that smaller suppliers skip: a clear scope, a dated plan, security and data answers in writing, and handover notes. We provide all of that as standard.

Many markets, many languages

Selling across Europe means planning for several languages, currencies and search habits at once. A buyer in Lyon, one in Munich and one in Rotterdam may search for the same product in three different ways. We deliver our work in English, and when a project needs German, French, Spanish, Italian, Dutch or Swedish versions, we arrange localisation with specialist translation partners and build the site so each language version is indexed correctly.

For search, that means separate keyword research per market, hreflang set up properly and content that answers local questions rather than translated copy from the home market. For paid media, it means campaigns split by country so budgets and results stay clear.

How we run a European project

Every project follows the same four steps. Talk: a 15-minute call to understand what you need and whether we are the right fit. Plan: discovery and a written roadmap in 5 to 7 days, covering scope, team, risks and the data and compliance questions above. Build: the work itself, with dates agreed in writing and progress you can see each week. Grow: once the build is live, we keep improving it through search, content, paid media and new automation.

Because one team handles AI, data, web, search, paid media and video, you do not need to brief five suppliers or chase hand-offs between them.

Proof

We have worked with more than 30 companies, delivered more than 30 AI builds, broadcast more than 20 live events and managed more than $1.5M in projects. For a European company, the useful part of that record is range: the same team that builds your AI tool can also rebuild the website, run the search programme and make the launch video.

Why choose 22 Signals as your digital agency in Europe

There are many good specialists in each European city. What we add is breadth with one plan: strategy, AI and automation, data and cloud, web and apps, SEO and GEO, paid media, social, content, video, animation and 3D, all scoped together. That helps most when a company works in more than one country, or wants to sell into the UK or the US as well, since we already work in those markets.

Cost depends on scope: the number of systems we connect, the languages and markets involved, the volume of content and ads each month, and whether you need a new website or app. After the first call we send a written scope with dates.

Questions

How quickly can a European project start?

Usually soon after the first call. A 15-minute conversation is followed by discovery and a written roadmap in 5 to 7 days. Once you approve the scope, the dates in it are the dates we work to, and progress is posted in one shared channel so nobody has to chase email threads.

How do you handle GDPR?

We plan for it from the start: minimal data collection, storage in the regions you choose, access controls, records of where data goes and a data processing agreement where we act as a processor. Swiss projects are checked against the FADP as well, because Switzerland has its own data law.

Do AI tools you build meet the EU AI Act?

We build with the Act in mind. Its obligations are phasing in, and most business tools fall under transparency duties rather than the strictest rules. We document what each tool does, the data it uses and where a person makes the final decision, and your legal adviser confirms the position for your use case.

Can you deliver websites and campaigns in several languages?

Yes. We work in English and arrange German, French, Spanish, Italian, Dutch, Swedish and other versions through specialist translation partners. We set up each language version for search, with its own keyword research and correct hreflang, and run paid campaigns by country.

Do you work outside the cities listed on this page?

Yes. The city pages cover our main markets, but we work with companies across the rest of Europe too. The process, the paperwork and the written scope are the same wherever you are.

What does it cost to work with 22 Signals?

It depends on scope, mainly the systems we connect, the number of languages and markets, monthly content and ad volume, and whether you need a new website or app. After a 15-minute call we send a written scope with dates.

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