22 Signals

Work

Velvi

Velvi came to us with a single product, the Velvi Retinol Shot, an 80 ml cream with 1% retinol, and a launch planned for Pakistan. Almost every visitor would arrive on a phone, many from a social media ad, and most would pay cash on delivery. We designed and built the whole store around that: a fast, animated, mobile-first Shopify site that explains the product clearly and makes ordering simple.

Research and plan

We studied the references Velvi shared from the local skincare market and the competitor products customers already compare against. The client wanted a strong hero banner, before and after results, a certifications carousel, product information in tabs and picture-led descriptions.

We planned every section for a narrow phone screen first, then scaled it up for desktop.

The build

The store runs on a custom Shopify theme written for this one product, and every section can be edited by the client from the Shopify editor. It includes an animated price comparison against a leading competitor tube, a before and after slider, an ingredient breakdown, product tabs for benefits, how to use and safety, a certifications carousel and an FAQ.

A sticky buy bar and a WhatsApp button stay within reach of the thumb on every scroll, and subtle motion guides the eye down the page.

Built for Pakistan

Prices are shown in rupees with a launch offer and a two-pack deal, and cash on delivery is clear at every step. Store policies for shipping, returns, privacy and terms were written and published with the site, and the copy is written in plain English for a first-time buyer.

Search ready from day one

Every page ships with clean titles and descriptions, product structured data and sharing images, so the store is ready for Google and for links shared on WhatsApp, Instagram and Facebook. Images are compressed and lazy loaded to keep the site quick on mobile data.

Book a 15-minute call.

A fit check, not a pitch. A few questions, an honest answer and a clear next step. Not every call ends in a proposal.

Book 15 minutes