Work
Next Generation Esports (NGES)
Next Generation Esports (NGES) is an esports and gaming company running tournaments, broadcast and production, brand activations and talent management. We designed the technical architecture for its AI caster, a product that commentates live matches, built the deck it takes to partners and audited its website for search in the UAE.
The AI caster
An AI commentary product is not one model. It is a chain: taking in what is happening in the match, deciding what is worth saying, writing the line, turning it into speech and getting it on air while the moment still matters. Each link trades speed against accuracy and cost. Our architecture sets out that chain in detail, so NGES and any partner can see how the product works, where the hard parts are and what to build first.
The partner pitch
A product like this needs a partner to reach the market, such as a tournament organiser, a broadcaster or a platform. We built a 26-slide pitch deck in NGES's own brand colours that explains the product, the technical approach and the case for working together.
Search in the UAE
Alongside the product work, we ran an SEO audit of the NGES website from a full crawl, with Dubai and the wider UAE as the market to win. It sets out the technical and content issues standing between the company and the searches it wants.
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A fit check, not a pitch. A few questions, an honest answer and a clear next step. Not every call ends in a proposal.