Work
Kendall Law
Kendall Law is a Los Angeles-based civil litigation firm specializing in real estate law, landlord-tenant matters, evictions, ADA defense, and civil litigation. Founded by Eileen M. Kendall and operating out of Crenshaw Boulevard, the firm serves property owners, landlords, property managers, and real estate professionals throughout California. 22 Signals provides ongoing managed website services for Kendall Law and built the firm's custom premium client portal from the ground up at portal.kendalllaw.com. Delivered as execution partner for Outlier Creative Agency.
Managed Services
Ongoing managed services for Kendall Law have covered a continuous range of content, media, and technical updates across the site. New firm photos were coordinated and uploaded for team members Ashley Ovalle, Kiley Atwood, and Maria Rivas following a firm media day, with selections confirmed by the client before publishing. Five podcast clip videos from Eileen's interview appearance were uploaded and embedded on the website, properly tagged and organized within the site's existing podcast and news structure. A site-wide title replacement was executed across team profile pages, bios, directories, footer components, metadata, schema fields, and all CMS-driven and hardcoded content, with a final global sweep performed to confirm consistency and verify no layout, styling, or structured data was affected.
Client Portal
22 Signals designed and built Kendall Law's premium client portal from the ground up at portal.kendalllaw.com, a centralized digital workspace giving clients secure, role-based access to compliance materials, legal tools, and firm resources.
The portal was delivered in two structured phases. The first phase established the core hub: a client dashboard, a Compliance Library covering AB 1482, local ordinances, and relocation charts, and a Document Center for secure file access and downloads. Role-based access control was implemented from the outset, separating client and admin permissions across the entire system.
The second phase layered in interactive tools and a dynamic admin dashboard. This included custom calculators for rent caps, pro-rata rent, late fees, and relocation costs; an Eviction Roadmap Tracker with admin-side update controls; a Notice Compliance Q&A tool with logic-based interactivity; and a Property Manager Toolkit consolidating the firm's most-used compliance references into a single interface. The admin dashboard gives the firm full control over formula values, client notices, compliance data, and user access without developer involvement.
The portal is fully responsive, built on WordPress, integrated with Kendall Law's branding, and structured around a series-based content model, with Eviction Essentials as the flagship series bundling videos, forms, and supporting documents into a single access tier. The content model was built to be extensible, ready to accommodate additional series as the firm's educational offerings expand.
Video, email and systems
Alongside the site and the portal, we edit the firm's video, from short updates featuring its founding attorney to event recap reels from trade shows. We moved the firm's email marketing and branding from its old practice tools into a new campaign manager, updated its email authentication records so messages reach inboxes, and renamed and reorganized the resource hub and compliance library as the content grew.
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