Work
Hifsa Khan Salon & Studio
Hifsa Khan Salon & Studio needed a rebuilt website and a search programme that would bring in people who did not already know its name. We planned both as one project: research, content, build and SEO, then Google Ads once the site was ready to convert.
Research and plan
We audited the old site and researched the market and competitors in the first week of June 2026. A keyword strategy gave every planned page a clear search to answer, and the words for each page were written and approved by 12 June, before development began.
The build
Development ran from 15 June to 1 July, with the salon's own photography added across the site in the week after. The new site went live on 14 July 2026, and SEO started the same day.
Search for people and for AI answers
The search work covers classic SEO plus answer and generative engine optimisation, so Google and AI assistants describe the salon's services accurately. We built a rank tracker, crawled the live site straight after launch to catch any new problems, and report progress to the owners in a branded deck.
Google Ads for bridal makeup
With the site and SEO in place, the salon asked us to run Google Ads aimed at people searching for bridal makeup, so it appears for those searches while organic rankings keep building.
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A fit check, not a pitch. A few questions, an honest answer and a clear next step. Not every call ends in a proposal.