Work
E-Intel (BBRhythm)
E-Intel is a neural and physiological data company. Its product, BBRhythm, is a head-worn EEG neurofeedback device sold with a monthly app subscription. We wrote the plan to bring it to market in the United States, built its branding and website mockups, and researched its competitors.
One connected plan
We wrote the business, operating and marketing plans as one document set, because each depends on the others. Competitor research showed how similar devices are positioned, sold and explained, and the website mockups show how the product, the subscription and the science are presented to ordinary buyers.
Changing the route to market
The first plan led with paid social to sell direct to consumers. Partway through, the company decided to earn revenue before buying growth, so we reworked the plan around partnerships with US wellness clinics as the first channel and moved paid social later, to be funded by early revenue. The operating plan, marketing plan, partner pitch and website story were all updated together.
Book a 15-minute call.
A fit check, not a pitch. A few questions, an honest answer and a clear next step. Not every call ends in a proposal.