3D rendering for New York developers, brands and designers who need the image before the thing exists

Selling what is not built yet

New York sells a lot of things before they exist. Condominium towers in Hudson Yards, Long Island City and downtown Brooklyn go to market from a sales gallery while the frame is still going up. A beauty brand in the Flatiron District needs launch images months before the first production run. A jewelry designer on 47th Street wants to show a ring in five metals without casting five rings. A furniture maker needs a catalog for NYCxDesign in May.

Photography cannot help in any of those cases. That is why so much of the 3D rendering New York firms buy shows things that are still on paper. Good rendering fills the gap, and in many cases it is also quicker to change: a new finish, a new colorway or a new angle is an edit, not a reshoot.

What we render

• Photoreal product renders for e-commerce, Amazon and retailer listings, on white or in context
• Packaging renders for launches, retailer pitches and investor decks
• Campaign visuals: hero images and scenes that would be costly or impossible to shoot
• Interior visualization for residences, model units, lobbies, amenity floors and retail fit-outs
• Architectural visualization of exteriors and street views from your architect's model
• 3D models for web and ads: turntable spins, configurators and assets for animation

Real estate rendering for the New York market

Residential buyers in the city judge a building on its interiors, its amenities and its views, so that is where the rendering effort goes. We build model units with the actual finish schedule, render lobbies and amenity floors at different times of day, and create view studies from upper floors using photography you supply or commission.

For renovation and townhouse projects, such as a Brooklyn brownstone conversion, renders help owners, boards and buyers agree on a design before work starts. For commercial owners, renders of a repositioned lobby or a built-out floor help leasing teams talk to tenants months earlier.

Sales materials often go to counsel before release, so we keep a dated version log of every image and the drawings it was based on.

Product and brand rendering for fashion, beauty and retail

• Beauty and fragrance: bottles, compacts and tubes with accurate glass, liquid and metallic finishes
• Fashion accessories: bags, footwear and eyewear in every colorway from one model
• Jewelry and watches: metals, stones and close-up detail at sizes no camera can match easily
• Consumer goods and DTC brands: product pages, comparison images and exploded views
• Retail: window and store concepts for SoHo, Madison Avenue or pop-up spaces before the build

How 3D rendering works remotely

We work with New York companies remotely, and rendering is well suited to it. You send drawings, CAD or SketchUp files, finish schedules, samples or reference photos; we send back clay renders for layout approval, then textured drafts, then finals. Reviews happen in a shared tool where you mark up the image directly.

Comments are answered round by round, on dates agreed at the start, so you always know when the next draft is due. Physical samples, such as a fabric swatch or a bottle, can be couriered to us. We visit New York when the project needs it, for example to see a site or a showroom. Final files arrive in the sizes and formats each channel needs, from print-ready sales brochures and billboard crops to compressed web images, so nobody on your side has to resize anything.

Proof: holding the scope on visual work

We have managed over $1.5 million in projects, and on visual work the thing that protects budgets is a clear approval path. Every rendering job runs through fixed stages, layout, materials, lighting and finals, with a sign-off at each. Changes before a stage is approved are part of the job; changes after it are scoped and dated before we make them. That keeps launch dates intact.

How we work: Talk, Plan, Build, Grow

Talk: what the images are for, where they will appear and the date they are needed. Plan: shot list, camera angles, inputs required and a written schedule. Build: modeling, materials, lighting and rendering, with your review at each stage. Grow: reuse the models for animation, configurators, ads and the next season, so each new image costs less effort than the first.

What 3D rendering costs depends on

• Number of images and angles
• Detail and complexity of the model, and whether CAD files exist
• Interior or exterior, and how much furniture, styling and context each scene needs
• Material accuracy, such as glass, liquids, fabrics or gemstones
• Rounds of revision and deadlines
• Extra outputs: animation, turntable spins or web-ready models

Why 22 Signals

Rendering studios stop at the image. We can take the same 3D model into a launch film, an animated explainer, a paid social campaign or an interactive product page, because animation, video, ads and web development sit in the same team. For a New York developer that can mean renders, a building film, a sales website and the ads that drive inquiries, from one brief. Related: video and animation, web development, paid media and 3D animation.

Questions

What files do you need to start a rendering project?

For architecture and interiors: plans, elevations, a 3D model if your architect has one, and a finish schedule. For products: CAD files if available, otherwise dimensioned drawings, photos and physical samples. We tell you exactly what is missing after a first look, so nothing stalls once work begins.

Can you render New York condo interiors and amenity floors?

Yes. Model units, lobbies, amenity floors and view studies are a large part of residential rendering, and we build them from your architect's drawings and finish schedules. We keep a dated version log of each image and its source drawings, which helps when sales materials go to counsel for review.

Are renders as convincing as photography for products?

For most products, yes, and often more flexible. Glass, metal, liquids and fabrics can be rendered photoreal, and one model can produce every colorway and angle. Food, people and very soft textures are harder; where a photo would be better, we say so.

Do you need to visit our site or showroom in New York?

Usually not. Drawings, models, samples and reference photos are enough for most jobs. When seeing a space would change the result, such as a complex existing interior, we can visit New York when the project needs it, agreed at the planning stage.

Can the 3D models be used for animation and websites?

Yes, and that is one of the main reasons to render rather than shoot. The same model can become a turntable product spin, a configurator on your site, an animated explainer or a building walkthrough film. We plan for reuse at the start so the model is built to the right level of detail.

How much does 3D rendering cost in New York?

It depends on the number of images, model complexity, materials, revisions and deadlines. We do not publish prices. Send us your drawings or product files after a 15-minute call and we will return a written quote with a schedule.

Book a 15-minute call.

A fit check, not a pitch. A few questions, an honest answer and a clear next step. Not every call ends in a proposal.

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